Eddy Cue Auctions Lunch and a MacBook Air to Benefit Basketball Foundation
Following in Tim Cook's footsteps, Apple's SVP of Internet Software and Services Eddy Cue is auctioning his time to benefit the National Association of Basketball Coaches Foundation. Cue is widely known as a huge basketball fan, and has been seen at many basketball games, including those of his favorite team from Duke University, his alma mater.
In an auction on CharityBuzz, Cue is offering a one hour lunch meeting at Apple's Cupertino headquarters and a 13-inch 1.4Ghz MacBook Air with 256 GB of storage, a $1,199 value. The meeting is valid for two people, with lunch included, at a mutually agreed upon date.

Have lunch with Apple, Inc., Senior Vice-President of Internet Software and Services Eddy Cue at the Apple Headquarters in Cupertino, California, and bring home a 13-inch MacBook Air!
Eddy Cue is Apple's senior vice president of Internet Software and Services, reporting to CEO Tim Cook. Eddy oversees Apple's industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as Siri, Maps, iAd and Apple's innovative iCloud services. Eddy's team has an excellent track record of building and strengthening online services to meet and exceed the high expectations of Apple's customers. He is a 25-year Apple veteran and leads a large organization of amazing people.
Cue's auction ends on Wednesday, July 16 and is currently priced at $9,500 with an estimated value of $10,000. The auction was first listed in June, but was noticed earlier today by 9to5Mac.
The National Association of Basketball Coaches Foundation is an organization that supports the charitable and education purposes of the National Association of Basketball Coaches (NABC). The NABC has been responsible for founding national literacy program Ticket To Reading Rewards and it operates the College Basketball Experience, a facility in Kansas City that includes the National Collegiate Basketball Hall of Fame.
Tim Cook has previously teamed up with CharityBuzz twice, offering a coffee meeting in 2013 and a lunch meeting in 2014 for a collective $940,000. Tim Cook's proceeds benefitted the RFK Center for Justice and Human Rights.
Popular Stories
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Black Friday is just a few hours away, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production.
Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...