Apple's New 'Powerful' iPhone 5s Micro-Site Profiles Apps from Latest TV Ad

Apple today unveiled a new section on its website dedicated to the "Powerful" ad that made its prime time television premiere on Tuesday. The commercial promotes the message that with the capabilities of the iPhone 5s "You're more powerful than you think."

powerful-website-apps
The accompanying website continues this "Powerful" theme that promotes the iPhone 5s as having the power "to create, shape, and share your life. The power to do everyday things in extraordinary ways, and to do extraordinary things every day." The new page includes both a high-definition version of the television commercial as well as links to all the apps showcased in the advertisement. The apps include Star Walk [iTunes], Instant Heart Rate [iTunes], Word Lens [iTunes], AmpliTube [iTunes], Luminair [iTunes] and Pacific Rim [iTunes].

The "Powerful" ad features "Gigantic" by the Pixies [iTunes] playing in the background while iPhone 5s owners use their iPhone to play music, create art and even launch amateur rockets. This new television advertisement follows the company's earlier "Your Verse" campaign that showcases how individuals are using the iPad in amazing ways.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iphone 17 ceramic shield

Regular iPhone 17's USB-C Charging Speeds Tested With Apple Chargers

Friday September 26, 2025 9:01 am PDT by
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter 30W USB-C Power Adapter 35W Dual USB-C Port Power Adapter 35W Dual USB-C Port Compact Power Adapter 40W Dynamic Power Adapter with 60W Max...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...
maxresdefault

Review: A Week With the iPhone 17 Pro

Friday September 26, 2025 12:51 pm PDT by
Apple's iPhone 17 models have been out for a week now, so we thought we'd do a longer-term review of the flagship iPhone 17 Pro and Pro Max now that we've been able to spend more time with them. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera has a Silver iPhone 17 Pro and a Cosmic Orange iPhone 17 Pro Max, and despite a lot of concern over...

Top Rated Comments

robjulo Avatar
149 months ago
So powerful that I still can't attach a document to an existing email chain.
Score: 6 Votes (Like | Disagree)
Santabean2000 Avatar
149 months ago
Apple's bringing their A Game back. I like.
Score: 5 Votes (Like | Disagree)
runeapple Avatar
149 months ago
This is one of the best ads I have seen from Apple since Steve passed, I want to see more like this.
Score: 3 Votes (Like | Disagree)
Parasprite Avatar
149 months ago
Glad to see some WordLens love; It has so much potential.
Score: 3 Votes (Like | Disagree)
Appl3FTW Avatar
149 months ago
Apple is a classy company who doesn't have to stoop into Crapsung levels. LOL
Score: 2 Votes (Like | Disagree)
robjulo Avatar
149 months ago
My dox are all in my OneDrive, so can always copy a link to clipboard ^_^

Have you tried sending a document via new email and then copying the attachment? It's a bit round-about but works fine for other attachment types...
I'm aware of the workaround. Self described "powerful" tools shouldn't need workaround for something as basic as Reply All and insert document.
Score: 2 Votes (Like | Disagree)