Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Acquired 24 Companies Over Last 18 Months, 'We're On The Prowl' for More
Just over half of Apple’s acquisitions have come to light, which means the company has purchased a number of additional companies that have not been disclosed. So far in 2014, Apple acquired SnappyLabs, a company that produced a burst-mode photo app, and Burstly, the company behind the Testflight iOS beta testing platform.
2013 saw Apple acquire several different mapping apps, including BroadMap, Embark, HopStop, Locationary, and WiFiSlam, along with other notable additions like 3D company PrimeSense and Novauris, a speech recognition company. Back in October, Tim Cook noted Apple had completed 15 strategic acquisitions in 2013, pointing towards a number of new acquisitions already in 2014.
The technology from Apple’s acquisitions will likely make its way into future products and updates. For example, all of the mapping acquisitions are expected to be put to use in iOS 8, which will see the addition of transit directions and possibly improved indoor mapping techniques.
During the call, Apple CEO Tim Cook noted that investing in research and development along with hardware, software, and services were top priorities, and that the company was "on the prowl" for new companies to acquire.