Skip to Content

Social Sharing Sends 'Flappy Bird' Developer to Top of the iOS App Store

by

Indie developer Dong Nguyen has achieved an App Store first -- he has three apps in Apple's Top Free Apps list including the viral hit Flappy Bird [Direct Link], the now #2 Super Ball Juggling [Direct Link] and the #8 Shuriken Block [Direct Link]. Dong is unable to explain his recent success, chalking it up to luck and not any particular effort on his part. As a result, it likely wasn't Dong's activity but the power of the social Internet that propelled his games to the upper echelon of the App Store.

flappy-bird
Dong notes in an interview with Elaine Heney of Chocolate Lab Apps (via TechCrunch) that he did zero promotion for Flappy Bird and claims he doesn't even own the social network accounts for the app.

"I didn’t use any promotion methods. All accounts on Twitter, Facebook and Instagram about Flappy Bird are not mine. The popularity could be my luck."

What Heney did notice about Flappy Birds was a viral campaign to write the best review for the game. As a result of this challenge, the app now has over 47,000 reviews and almost a half a million ratings. These statistics put Flappy Bird on par with powerhouse apps like Evernote and Gmail.

Flappy Bird launched in May 2013 and only recently topped the iOS App Store charts. The app challenges players to keep a flying bird from running into pipes by tapping the screen. Its 8-bit graphics give the appearance of simplicity, but it is a deceptively difficult game that is so hard to master that most people score in the single digits and brag about their failure. Dong's other two hits are equally basic and are likely receiving attention due to the popularity of Flappy Bird.

Top Rated Comments

158 months ago
Alright, that's it. I'm making a bird game. I'm using less pixels too.
Score: 8 Votes (Like | Disagree)
Nunyabinez Avatar
158 months ago
When I read the reviews I decided not to get it.

In essence they all say, "this game really pisses me off, but I have to keep playing it."

It made me afraid, very afraid.
Score: 6 Votes (Like | Disagree)
158 months ago
I got 5 points. It took many sleepless nights and calling in sick to work. But I did it, I DID IT!
Score: 3 Votes (Like | Disagree)
bushido Avatar
158 months ago
i got 29 at one point and it drives me craaaaaazy to be below 30 and i hate myself for it cuz the game literally has no point
Score: 2 Votes (Like | Disagree)
NightFox Avatar
158 months ago
1 - Rip off another popular franchise gameplay concept (Tiny Wings)...

Except the gameplay is nothing like Tiny Wings
Score: 1 Votes (Like | Disagree)

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
imac video apple feature

Apple Unveils Seven New Products

Friday March 6, 2026 11:48 am PST by
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...