OS X 10.9 Mavericks Adoption Continues to Grow Steadily

OS X 10.9 Mavericks continues to gain popularity, overtaking previous versions of OS X like Mountain Lion and Lion in November of 2013 according to the newest market share data from Net Applications (via The Next Web). First introduced on October 22, Mavericks is Apple's newest operating system and the first version of OS X to be released free to consumers.

During the month of November, Mavericks gained 1.58 percentage points, growing from 0.84 percent of total operating system market share to 2.42 percent, while other versions of OS X lost share. OS X 10.8 Mountain Lion dropped 1.48 percentage points to 1.85 percent, while OS X 10.7 Lion dropped 0.22 percentage points to 1.34 percentage points. OS X 10.6 Snow Leopard dropped 0.07 percentage points to 1.53 percent and OS X 10.5 dropped 0.01 percentage points to 0.32 percent.

mavericksadoptionnovember
Though Mavericks market share has continued to grow steadily since its release, overall OS X market share, at 7.56 percent, remains dwarfed by Windows market share, which is at 90.88 percent with Windows 7 being the most popular Windows operating system.

While Net Applications data shows Mavericks gaining ground over its predecessors, data from GoSquared suggests that though Mavericks usage has continued to rise over the course of the last month, it is still lagging behind OS X 10.8 and OS X 10.7. According to the data, Mavericks usage is at nearly 21 percent, compared to 31 percent for 10.8 and 24 percent for 10.7.

The difference between the two measurements is likely due to the number of visitors tracked and the different sites being monitored, but both data points suggest that Apple's strategy of delivering the update free to all users has worked favorably for the company, encouraging users to upgrade to the latest software.

Related Forum: OS X Mavericks

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...

Top Rated Comments

garylapointe Avatar
152 months ago
Windows XP

WOW! That's still a lot of people on Windows XP.

I'll admit that's what I'm still running on my Windows computer. But I rarely use it for anything...

Gary
Score: 10 Votes (Like | Disagree)
Makosuke Avatar
152 months ago
Is this a glimpse into the future of iOS marketshare? Let's hope not.
Here's some interesting real-world statistics from the browser logs for a recipe site I run that I found downright astounding. The audience is heavily skewed toward North America, but there is worldwide traffic.

Interesting fact #1: If you look at mobile devices only, iOS has just about twice the amount of traffic as Android.

So however many Android devices are being sold, people sure aren't using them to browse the sites I run. And it's not in any way a site that would be "iOS user oriented".

Interesting fact #2 (this is the impressive one): Windows currently has about 42% of all pageviews. iOS has about 26%. Android has about 13%. The MacOS has about 10%. Linux, other mobile platforms, and bots make up the remaining chunk.

So a full 1/4 of the traffic to a site that isn't in any way geared toward tech savvy or mobile users--it's long-form recipes, not a blog or news or tech site--is coming from iOS. And if you combine the mobile platforms, they now nearly equal Windows. Based on current trends, in a few months Android and iOS together will outweigh Windows for traffic.

Given that Windows mobile is negligible (less than 1% of traffic), I expect that kind of statistic is a big part of why Steve Balmer got canned.

Interesting fact #3: The #1 browser is Safari (since the logs don't distinguish between desktop and mobile versions). Chrome is #2.

I can remember a time not so long ago when IE made up 90%+ of pageviews to any site I ran.

Things have changed incredibly in the last couple of years, and the distinction between desktop and mobile in so many of these analyst reports simply fails to reflect the reality that, out in the real world if you're running a website, they're both just users, and the proportions are ever more in favor of people on iOS and to a lesser extent other mobile platforms.
Score: 9 Votes (Like | Disagree)
autrefois Avatar
152 months ago
Who cares?
How many applications are available for Mac versus those for Windows on PCs? That's why I care about what could happen for mobile devices. Android already has a lead. While developers currently get more bang for their buck on iOS, if marketshare continues to dwindle this won't last long...
Score: 8 Votes (Like | Disagree)
newagemac Avatar
152 months ago
Is this a glimpse into the future of iOS marketshare? Let's hope not.
Who cares? Market share is just one metric and not even in the top 5 of the most important metrics. Mac OS X having a tiny market share means absolutely nothing to the designers and developers I work with who use Macs almost exclusively.

The masses will always have the cheaper stuff. That's always been the case in any industry.
Score: 8 Votes (Like | Disagree)
roadbloc Avatar
152 months ago
Why are Windows 8 and 8.1 counted as two different OSs? 8.1 is pretty much just a service pack for 8. As 8.2 will be.
Score: 7 Votes (Like | Disagree)
elgrecomac Avatar
152 months ago
It's free hence the adoption rate. If it were $30 like Lion it would be less . And the bugs with this OS are plentiful. It is the Vista of OSX. Don't believe me? Well just check out this forum's 10.9 section.
Score: 6 Votes (Like | Disagree)