iphone5c_iphone4s Apple is reportedly looking to boost iPhone 5c and iPhone 4S sales in India with a program through its merchants that would allow customers in the region to trade in their old smartphones towards the purchase of a new phone, reports Business Today (via Unwired View). The move is geared toward lowering the cost of Apple's cheaper iPhones for consumers in the country's emerging market, with eligible phones in the program including select BlackBerry and Android devices, as well as Apple's three-year-old iPhone 4.

You will soon be able get up to 13K rupee ($208) discount for an iPhone 5C or 4S, if you bring your old smartphone. The phones eligible for the discount include: BlackBerry Z10, Q10, iPhone 4 8GB, 16GB, Nokia Lumia 925, HTC Desire 500, Desire 600, One Mini, One Dual SIM, Samsung Galaxy Mega (5.8 and 6.3 inch both), S4 Mini, Galaxy S3, Galaxy S4, Galaxy Note 2, Note 3 and Sony’s Xperia C, Xperia ZR, Xperia Z, Xperia Z1 and Xperia Ultra.

Merchants participating in the program will get 2000 Rs commission per device, while customers can now pay 28 900 Rs ($463) instead of 41 900 Rs ($671) for iPhone 5C 16GB, and 18 500 Rs ($296) instead of 31 500 Rs ($504) for iPhone 4S.

Various reports of Apple pushing for growth in India have surfaced in the past few months, with Apple's India executives stating in August that the company was looking to grow in the region by building 100 exclusive standalone franchise stores in small markets. Notably, India does not have any Apple Retail Stores in its country; however a report in January 2012 stated that Apple was interested in building stores in the country after business regulations were eased. Apple was also pushing for 'significant growth' of its reseller network in India as reported last March.

Apple has also offered buyback programs through retail partners in India to lower pricing on the iPhone 4 in the past, although the new effort appears to be much more aggressive.

Furthermore, figures from research firm Canalys reported in August for Q2 2013 showed that India is now the third largest smartphone market in the world, with 129% growth in the region resulting in 9 million smartphone shipments during the quarter. Apple CEO Tim Cook also mentioned during the company’s Q3 2013 earnings call that iPhone sales in India had increased by 400% year-on-year, while the iPad posted double-digit growth in the region, highlighting the potential for future growth in the market.

Top Rated Comments

krithikb007 Avatar
103 months ago
So we need to give our smartphones from the range 40000 Rs to 25000 Rs to get 13000 max discount !!! who would do that :eek:
Score: 1 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
iphone 13 teal with text

Apple Expecting iPhone and iPad Supply Constraints in September Quarter

Tuesday July 27, 2021 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2021 (second calendar quarter), Apple CFO Luca Maesteri said that Apple is expecting supply constraints to affect the iPhone and the iPad in the coming quarter. "The supply constraints that we've seen in the June quarter will be higher in the September quarter," said Maestri. The constraints will impact iPhone and iPad sales...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...