iPhone 5s Outsells iPhone 5c by ~3.5x in Launch Weekend According to Analytics Data
While Apple announced record-breaking iPhone launch weekend sales of nine million units earlier today, the company did not break down relative sales of the iPhone 5s and iPhone 5c. Analytics firm Localytics has, however, shared some data on usage, revealing that among U.S. users the iPhone 5s is being seen 3.4 times as often as the iPhone 5c.
In less than 3 days, the iPhone 5s and 5c combined now represent about 1.36% of the total numbers of all iPhones activated in the U.S. market across the top 4 carriers AT&T, Verizon Wireless, Sprint and T-Mobile. From the data we are seeing, 1.05% of all iPhones in the United States are now iPhone 5s and just 0.31% are iPhone 5c. That means that the iPhone 5s outshines the 5c by a factor of 3.4x, a clear indicator that the early adopters are favoring the high-end 5s compared to 5c.
International data shows a similar pattern according to Localytics, with iPhone 5s usage outpacing that of the iPhone 5c by 3.7x, with some countries such as Japan seeing ratios of as high as 5x.
While Apple made the iPhone 5c available for pre-order and has had fairly strong stocks of the device in its retail stores, the iPhone 5s has seen significant shortages, with online orders through Apple's U.S. store currently being quoted October shipping estimates. Gold and silver iPhone 5s models have been in particularly short supply, with even Apple's own retail stores having almost no supply of those devices on launch day.
The disparity in popularity between the iPhone 5s and iPhone 5c is unlikely to persist over the long-term, as the iPhone 5s is more likely to be the device of choice for early adopters who made the effort to purchase the device on the launch weekend, while the lower-cost iPhone 5c will likely improve its relative performance over time as the bulk of customers who are likely to be more budget conscious purchase new phones as they become upgrade eligible.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
