Apple Begins Showing Mac Pro Teaser in Movie Theaters with 'Fall 2013' Announcement

Apple has begun showing the teaser video for the upcoming Mac Pro in movie theaters across the nation. First shown at WWDC during the initial debut of the Mac Pro, the video shows the sleek black curves of the product from multiple angles.

According to reports from several people who have seen the teaser, it ends with the line "Fall 2013," offering the first concrete hint of when the redesigned Mac Pro might launch. At WWDC, Apple gave a "later this year" release date.


The new Mac Pro is a fraction of the size of the previous model and housed in a radically redesigned tower. It will come equipped with Intel Xeon E5 processors with up to 12 cores, dual workstation AMD FirePro GPUs, and new PCIe flash storage.

According to Apple, it is 2.5 times faster than the current Mac Pro, though benchmarks of the 12-core Xeon E5–2697 v2 processor have demonstrated mixed results, with the latest offering evidence that the Mac Pro will certainly offer a significant improvement over its predecessor, especially during demanding multi-threaded tasks.

It remains unclear when Apple might debut the Mac Pro in the fall months. The company is expected to hold an event for the iPhone 5S on September 10, with an iPad event to follow, and the Mac Pro could potentially surface at either time. Apple has also not announced pricing for the product, which is currently being assembled in the United States.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Popular Stories

iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...

Top Rated Comments

AngerDanger Avatar
160 months ago
Aside from the fact that it did nothing but look cool, I love this teaser. :D
And to anybody who thinks it looks like a trashcan: perhaps Apple could use this to their advantage:
Score: 102 Votes (Like | Disagree)
jan1024188 Avatar
160 months ago
I want one, and I don't even want one. Wait, what?
Score: 35 Votes (Like | Disagree)
unobtainium Avatar
160 months ago
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public

I think they're going for the halo effect. It's Apple's most powerful computer and its most starkly new design in recent years, so they want people to notice and say "Oooooh, ahhhhhh." I doubt they're hoping to boost sales of the Mac Pro itself with these ads.
Score: 32 Votes (Like | Disagree)
newdeal Avatar
160 months ago
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public
Score: 26 Votes (Like | Disagree)
CausticPuppy Avatar
160 months ago
That's going to make a great home theater PC. On my yacht.
Score: 21 Votes (Like | Disagree)
iAmUndefined Avatar
160 months ago
Pros

So pros never go to the movies? Let Apple advertise this thing wherever they want.
Score: 20 Votes (Like | Disagree)