Apple has begun showing the teaser video for the upcoming Mac Pro in movie theaters across the nation. First shown at WWDC during the initial debut of the Mac Pro, the video shows the sleek black curves of the product from multiple angles.
According to reports from several people who have seen the teaser, it ends with the line "Fall 2013," offering the first concrete hint of when the redesigned Mac Pro might launch. At WWDC, Apple gave a "later this year" release date.
The new Mac Pro is a fraction of the size of the previous model and housed in a radically redesigned tower. It will come equipped with Intel Xeon E5 processors with up to 12 cores, dual workstation AMD FirePro GPUs, and new PCIe flash storage.
According to Apple, it is 2.5 times faster than the current Mac Pro, though benchmarks of the 12-core Xeon E5–2697 v2 processor have demonstrated mixed results, with the latest offering evidence that the Mac Pro will certainly offer a significant improvement over its predecessor, especially during demanding multi-threaded tasks.
It remains unclear when Apple might debut the Mac Pro in the fall months. The company is expected to hold an event for the iPhone 5S on September 10, with an iPad event to follow, and the Mac Pro could potentially surface at either time. Apple has also not announced pricing for the product, which is currently being assembled in the United States.
Top Rated Comments
And to anybody who thinks it looks like a trashcan: perhaps Apple could use this to their advantage:
why would they advertise in movie theaters for what will likely be a $5000 desktop computer? They need to be targeting people who need these machines not the general public
I think they're going for the halo effect. It's Apple's most powerful computer and its most starkly new design in recent years, so they want people to notice and say "Oooooh, ahhhhhh." I doubt they're hoping to boost sales of the Mac Pro itself with these ads.
So pros never go to the movies? Let Apple advertise this thing wherever they want.