Social media marketing company ShareThis gave the iPhone the distinction of "Most Social Device" today after finding that users were more likely to share web content on their iPhone than on any other device. The study, which was published today on the company's blog, also examined other factors like the type of web content being shared.

sharethis_iphone_usage_study
ShareThis found that the iPhone is three times more popular than the desktop for sharing content and 1.5 times more popular than other mobile devices like tablets. Facebook accounted for 60% of sharing on the iPhone and was followed in popularity by Twitter and Pinterest.

How are people engaged with social channels on iPhone during the day? We see that Facebook is the most dominate social channel, with consistently high usage throughout the day. The other highly represented social channels are Twitter and Pinterest.

Earlier today, Apple announced its quarterly earnings results, reporting that it sold a record 31.2 million iPhones during the third fiscal quarter, up from 26 million last year.

Related Forum: iPhone

Top Rated Comments

Technarchy Avatar
161 months ago
I'm actually a little surprised about this considering how many Android devices are supposedly in the wild.

Total BS report.

It doesn't see all the NFC phone bumping in the world or swapping of SD cards.
Score: 5 Votes (Like | Disagree)
ConCat Avatar
161 months ago
This thread is so far filled to the brim of people who don't understand sarcasm. It's pretty amazing.
Score: 2 Votes (Like | Disagree)
donutbagel Avatar
161 months ago
Not fair to Android. It would have a higher percentage if FTP transfers were included. (No, I'm not being serious.)
Score: 2 Votes (Like | Disagree)
lolkthxbai Avatar
161 months ago
Not surprising at all. I love sharing photos with my iPhone simply because it's easy and does it well. Congrats Apple.
Score: 2 Votes (Like | Disagree)
uknowimright Avatar
161 months ago
No, android users just don't know how to use their phones.

jk

the wait at the Genius Bar nowadays seems to indicate the same for iOS users

NEWSFLASH: lots of people are bad with technology
Score: 1 Votes (Like | Disagree)
uknowimright Avatar
161 months ago
so iOS users like more attention? makes sense


jk
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....