T-Mobile Retaliates Against AT&T's Negative Ad Campaign With New Anti-AT&T Ads

Tmonews reports that T-Mobile is prepping an anti-AT&T ad campaign in retaliation against the full page anti-T-Mobile ads that AT&T released last week.

AT&T's ads, which were posted in The New York Times, The Wall Street Journal, and USA Today, criticized T-Mobile for dropped calls and slow download speeds.

T-Mobile's retaliatory ads question why AT&T attempted to buy the carrier if T-Mobile's network is so unsatisfactory.

tmobileads
The war between AT&T and T-Mobile began in January, when T-Mobile CEO John Legere called the AT&T network "crap," though the relationship between the two carriers soured after AT&T failed to purchase T-Mobile following objections from the Federal Communications Commission and the Department of Justice.

T-Mobile is currently in the process of restructuring, with a plan to eliminate device subsidies and initiate lower monthly plan costs. The company plans to offer Apple products at some point in 2013.

According to Tmonews, the ads are proof prints that have been sent to T-Mobile for final approval, which means they could hit newspapers at any time.

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...

Top Rated Comments

whooleytoo Avatar
164 months ago
Wow. Adverts actually worth reading, for a change.

Pass the popcorn.
Score: 35 Votes (Like | Disagree)
Jsameds Avatar
164 months ago
Kudos to T-Mobile. Those AT&T ads were out of order and also completely flawed.

People in glass houses...
Score: 31 Votes (Like | Disagree)
unplugme71 Avatar
164 months ago
Idiots. They want to buy your customers, not your network. Who works at T-Mobile?
Score: 24 Votes (Like | Disagree)
Muscle Master Avatar
164 months ago
Idiots. They want to buy your customers, not your network. Who works at T-Mobile?
Say what you want.. If T-mobile mimics its Euro spec pricing in America, I guarantee we'll all be switching to the b T
Score: 19 Votes (Like | Disagree)
ArchAndroid Avatar
164 months ago
It seems T-Mobile may have won this little tete-a-tete.

I don't know much about US networks but AT&T comes off looking pretty bad for resorting to negative tactics and being one upped.
Score: 19 Votes (Like | Disagree)
rcjh22 Avatar
164 months ago
AT&T deserves this after their unnecessary ads attacking T-Mobile. I think they are getting worried about T-Mobile's new pricing.
Score: 16 Votes (Like | Disagree)