Steve Jobs' Efforts to Support Ousted HP CEO Mark Hurd and Protect HP's Legacy

hp logoAs part of an extensive look at HP and whether CEO Meg Whitman will be able to turn the legendary computer company around, Bloomberg Businessweek shares an anecdote revealing how Steve Jobs reached out to ousted HP CEO Mark Hurd in 2010 both to provide support and to offer assistance with repairing Hurd's relationship with HP in an unsuccessful effort to prevent the company from entering a tailspin.

Hurd's ouster at HP has been compared to Steve Jobs' departure from Apple in 1985, although Hurd was forced out over claims of sexual harassment and improper expense reports.

Three days after he’d resigned as CEO under pressure from the company’s board of directors, Hurd received an e-mail from Steve Jobs. The Apple founder wanted to know if Hurd needed someone to talk to. [...]

Hurd met Jobs at his home in Palo Alto, according to people who know both men but did not wish to be identified, compromising a personal confidence. The pair spent more than two hours together, Jobs taking Hurd on his customary walk around the tree-lined neighborhood. At numerous points during their conversation, Jobs pleaded with Hurd to do whatever it took to set things right with the board so that Hurd could return. Jobs even offered to write a letter to HP’s directors and to call them up one by one.

Jobs argued that a strong HP was vital to a healthy Silicon Valley, and Jobs was worried that the company would falter following the departure of Hurd. Jobs was unsuccessful in his efforts, however, and although he would only live for another year, he did witness the fall of HP under outsider Léo Apotheker.

Jobs had quietly served as a mentor to a number of other tech industry figures, such as Google founders Sergey Brin and Larry Page and Salesforce founder Marc Benioff. Jobs also served as mentor to Facebook founder Mark Zuckerberg, offering advice on a broad array of topics.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 21, 2025 2:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
ios 26 control center b2

Everything New in iOS 26 Beta 2

Monday June 23, 2025 2:57 pm PDT by
Apple provided developers with the second beta of iOS 26, introducing the first changes and refinements to the new operating system since it debuted after the WWDC keynote. Because we're early in the beta testing process, there are quite a few tweaks to iOS 26, which we've rounded up below. Subscribe to the MacRumors YouTube channel for more videos. Control Center The background behind the...
All Screen iPhone 2027 Feature 1

iPhone Reportedly Moving to All-Screen Design in Two Stages

Sunday June 22, 2025 3:58 pm PDT by
Apple has long been working towards an iPhone with an all-screen design, and it might finally achieve the feat in a few more years from now. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple will shrink the size of the Dynamic Island on new iPhone models released next year. A year after that, he expects Apple to release a redesigned 20th-anniversary iPhone model....
ios 26 control center b2

iOS 26 Beta 2 Fixes Control Center Design

Monday June 23, 2025 10:58 am PDT by
With the second beta of iOS 26 that Apple provided to developers today, Apple addressed one of the major complaints that people have had with Liquid Glass. iOS 26 beta 1 on left, iOS 26 beta 2 on right The Control Center buttons are now slightly more opaque, making it easier to see the different control options even on a multicolored background. The new, more opaque look is apparent with the ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro's Alleged Vapor Chamber Cooling System Partly Revealed

Sunday June 22, 2025 6:37 am PDT by
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system. Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...
Apple CarPlay Ultra cluster Now Playing

These Apple CarPlay Ultra Partners Now Say They Won't Support It

Wednesday June 25, 2025 5:03 am PDT by
Apple is facing mounting resistance from automakers over CarPlay Ultra, the next-generation version of its CarPlay software system for vehicles that was announced last month. A new (paywalled) Financial Times report claims several major brands are walking back their earlier commitments to support the upgraded dashboard software. German luxury manufacturers Mercedes-Benz and Audi have both...
Apple Watch Ultra 2 Complications

watchOS 26 Adding a Smaller Yet Useful New Watch Face Setting

Monday June 23, 2025 9:39 am PDT by
watchOS 26 is adding a new "Show Data When Locked" setting to the Apple Watch. MacRumors contributor Steve Moser discovered the new setting within the code for the first watchOS 26 beta, and a Reddit user has seemingly found it in action, but we have yet to figure out where it is exactly. Leave a comment if you know. The new privacy setting allows you to toggle on or off the ability to...

Top Rated Comments

saud0488 Avatar
163 months ago
Steve Jobs, we miss you.

This is dumb
Score: 12 Votes (Like | Disagree)
Hakone Avatar
163 months ago
Steve Jobs, we miss you.
Score: 11 Votes (Like | Disagree)
iceburg02 Avatar
163 months ago
Hurd's ouster at HP has been compared to Steve Jobs' departure from Apple in 1985, although Hurd was forced out over claims of sexual harassment and improper expense reports.

For some reason, I find that comparison completely absurd.
Score: 11 Votes (Like | Disagree)
lkrupp Avatar
163 months ago
Steve Jobs, gone but not forgotten.

Only the hard core Apple haters and pseudo techies (basement nerds) refuse to acknowledge that Steve Jobs had, and still has, tremendous influence over Silicon Valley. Almost all of the now famous startups were mentored or modeled their businesses after Steve Jobs and Apple. Even Microsoft, with the decision to produce the whole package of hardware and software, has been influenced over the years. That there is this hateful movement to denigrate and marginalize Jobs' and Apple's place in tech history is shameful. These people are delusional.
Score: 10 Votes (Like | Disagree)
gnasher729 Avatar
163 months ago
And who is to say that HP wouldn't be exactly where they are now with or without Hurd.

After Hurd came Apotheker, who wasted one year at enormous cost to the company. If they had hired me as CEO and paid me $100 million for playing Minesweeper the company would have done better. Just publishing the idea that HP could leave the PC hardware business cost them gazillions. (You can't go and tell people that you think about leaving a business. You either do it, or you don't do it. I would have been worth the money compared to Apotheker just by playing Minesweeper and not talking about leaving the PC business).
Score: 9 Votes (Like | Disagree)
rdowns Avatar
163 months ago
For some reason, I find that comparison completely absurd.


I would have agreed with that had I not known how far HP has fallen since then. Since Hurd left, HP hired a software guy to run a hardware company, exited the smartphone and tablet markets (Palm purchased under Hurd) and threw away the $1.2 billion it cost to acquire them, flirted with exiting the PC business, fired the software guy, hired Meg Whitman as CEO who, as an HP board member approved the bonehead moves Apotheker made, laid off 27,000 employees after posting a profit decline of 31%, wrote off $8.8 billion from their purchase of Autonomy and increased the number of pay offs to 29,000.

I bet the HP board wishes everyday, check that, multiple times a day, that they didn't fire Hurd.
Score: 9 Votes (Like | Disagree)