Steve Jobs' Impact Felt Well Beyond Apple

by

sjobsbenioffMarc Benioff, founder of the highly successful Salesforce.com, shared with Bloomberg that Steve Jobs has been a very helpful mentor to Benioff and his company -- and how he returned the favor by giving Jobs a very generous gift: the App Store trademark and domain name.

John Gruber recently said that Steve Jobs' greatest creation is Apple itself, but his impact goes well beyond that. Jobs is a mentor to many in Silicon Valley, dispensing advice and guidance to those he deems worthy to receive it.

It was reported in Steven Levy's book about Google that Steve Jobs agreed to mentor Sergey Brin and Larry Page because he saw their potential -- though that relationship broke down when Google launched Android.


Benioff: He has probably given me more help and more advice than just about anybody. When I get in trouble, and when I get lost in my own vision, I've been fortunate to go and see him and he's been able to show me the future a couple times when I got lost in the forest for the trees.

One really good example of that happened in 2003. I went down to talk to him and brought a few members of my executive team. He said something really exciting: "Look, you've got a fantastic enterprise application here, but you've gotta build an ecosystem." So, to us, we went back and we're like "well, we don't know how to do that." That was like a Zen koan. How do we build an ecosystem?

So we designed this whole technology that we called "app store" that was the ability to buy these apps and run them in Salesforce. And when we launched it, we called it AppExchange and you can see it at AppExchange.com.

But we liked the App Store name so much that we bought the URL and trademarked it and then I was in the audience when he announced the App Store and I went up to him and I said "I have a gift for you. I'm going to give you the trademark and the URL for the help you gave me in 2003."

(Photo courtesy Flickr/Acaben)

Top Rated Comments

Northgrove Avatar
121 months ago
This surge of interesting stories, big and small, surrounding Apple and Steve Jobs was something I had never expected to see when Jobs stepped down, but I for one am enjoying them!

It touches me to read these stories as told by numerous entrepreneurs in the industry. And what a testament to his influence, with the many industry profiles looking up to him. I hope that Steve Jobs has taken some of these stories to heart as they keep coming up, finding comfort and satisfaction in the midst of his hard times right now.
Score: 16 Votes (Like | Disagree)
Icehand03 Avatar
121 months ago

This surge of interesting stories, big and small, surrounding Apple and Steve Jobs was something I had never expected to see when Jobs stepped down, but I for one am enjoying them!

It touches me to read these stories as told by numerous entrepreneurs in the industry. And what a testament to his influence, with the many industry profiles looking up to him. I hope that Steve Jobs has taken some of these stories to heart as they keep coming up, finding comfort and satisfaction in the midst of his hard times right now.


I completely agree with *LTD*, absolutely amazing post.
Score: 5 Votes (Like | Disagree)
Freis968 Avatar
121 months ago
Overwhelmed by the generosity, Jobs then gave him a $25 iTunes giftcard.
Score: 4 Votes (Like | Disagree)
*LTD* Avatar
121 months ago

This surge of interesting stories, big and small, surrounding Apple and Steve Jobs was something I had never expected to see when Jobs stepped down, but I for one am enjoying them!

It touches me to read these stories as told by numerous entrepreneurs in the industry. And what a testament to his influence, with the many industry profiles looking up to him. I hope that Steve Jobs has taken some of these stories to heart as they keep coming up, finding comfort and satisfaction in the midst of his hard times right now.


Beautiful post.
Score: 3 Votes (Like | Disagree)
ProwlingTiger Avatar
121 months ago
What would be the point of having a trademark if you don't protect it? That defeats the entire purpose. Sure, Apple received it as a gift, but that doesn't mean to completely abandon the system's purpose out of the goodness of its heart.
Score: 3 Votes (Like | Disagree)
BJMRamage Avatar
121 months ago
that was nice.
Score: 2 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals [Updated]

Tuesday November 24, 2020 8:51 am PST by
Black Friday is underway, and we're tracking discounts across Apple's lineup of iPads, including the current-generation 10.2-inch iPad, iPad Air, and iPad Pro. We'll be keeping this post updated as new deals appear and current ones expire, so be sure to keep checking back for the latest. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...