esslingerDesignboom (via The Verge) today got a hold of some photographs of early Apple computer designs from Hartmut Esslinger's new book, Design Forward.

Esslinger founded Frog Design, the company that Apple partnered with in the 1980s and '90s to come up with a design strategy. Frog Design was responsible for the Apple IIc, which led to the "Snow White" design language that persisted in Apple products through 1990.

This was the stylization that originally included off-white or platinum coloration, vertical and horizontal stripes for decoration, and a three-dimensional logo inlaid into the product case.

Frog Design also worked on several other prospective Apple products, which were never manufactured, including a telephone/tablet hybrid deemed the "Macphone," a simple, small-screened computer with a wireless mouse and keyboard, named the "Baby Mac," and a set of tall, space-aged computers called "Macintosh Studies."

macphone1
Macphone

babymac
Baby Mac

macintoshstudies1
Macintosh Studies

Designboom has a full range of pictures of 10 different conceptual product designs available, along with a few excerpts of text from the book.

Design Forward, Esslinger's Book will be released on January 16, 2013.

Top Rated Comments

bushido Avatar
132 months ago
the baby mac looks cute ^^
Score: 13 Votes (Like | Disagree)
troop231 Avatar
132 months ago
this guy looks like Lincoln.
I think you may be on to something: :p

Score: 10 Votes (Like | Disagree)
spb3 Avatar
132 months ago
this guy looks like Lincoln.
Score: 5 Votes (Like | Disagree)
GoCubsGo Avatar
132 months ago
That baby Mac is pretty awesome. I think the idea of IR tech sounds plausible for wireless.
Score: 3 Votes (Like | Disagree)
troop231 Avatar
132 months ago
I want to know what wireless technology they would've used for the mouse and keyboard all the way back then. It's not like wifi and Bluetooth were things yet, much less commonplace.
It probably would've used Infrared technology like that used in TV remotes.
Score: 3 Votes (Like | Disagree)
NewbieCanada Avatar
132 months ago
I want to know what wireless technology they would've used for the mouse and keyboard all the way back then. It's not like wifi and Bluetooth were things yet, much less commonplace.

IBM's PCjr had an infrared wireless keyboard in 1984. While the design of the keyboard was much maligned, it connected nicely if the signal wasn't blocked. Interestingly, it would also connect through a wired connection, something that would be quite handy on modern wireless keyboards.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
magsafe duo perspective feature

Apple Releases New MagSafe Duo Firmware

Tuesday February 7, 2023 12:41 pm PST by
Apple today released updated firmware for the MagSafe Duo charger that is designed to work with the Apple Watch and MagSafe-compatible iPhone models. The new firmware is version 10M3063, but in the settings app, you'll see a 256.1067.0 version number, up from 186.0.0.0. The MagSafe Duo was first released in 2020 alongside the iPhone 12 models, and it has not had a firmware update before....
oneplus 11 3

Camera Comparison: Apple's iPhone 14 Pro Max vs. OnePlus 11 5G

Tuesday February 7, 2023 10:11 am PST by
Chinese smartphone company OnePlus today announced the official debut of the OnePlus 11 5G, which is the company's latest flagship smartphone. The device was already announced in China, but today marks the global launch so we thought we'd compare the OnePlus 11 5G to the iPhone 14 Pro Max to see how the camera measures up. Subscribe to the MacRumors YouTube channel for more videos. Apple's...
HomePod 2 White and Midnight Feature Purple Orange

Apple Releases tvOS 16.3.1 and HomePod 16.3.1 Software Updates

Monday February 6, 2023 10:13 am PST by
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released. According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
iPhone 15 Pro Blue Feature

iPhone 15 Pro 'Buttonless Design' Rumors: Everything We Know

Monday February 6, 2023 7:44 am PST by
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far? Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
iphone ultra concept daehnert

'iPhone Ultra' Concept Envisions Apple's Rumored Future Top-Tier Smartphone

Tuesday February 7, 2023 5:38 am PST by
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like. German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
Apple iPad 10th gen Magic Keyboard Folio Apple Pencil Feature Blue

Apple Could Break an iPad Tradition This Year

Wednesday February 8, 2023 3:13 am PST by
Apple usually releases a new entry-level iPad every year, but the current lineup and rumors for 2023 may indicate that this will be the first year when the company breaks this convention. When Apple introduced the 10th-generation iPad last year, it added the device to the lineup above the ninth-generation model from 2021. As a result, Apple currently sells both the ninth- and 10th-generation ...