Designboom (via The Verge) today got a hold of some photographs of early Apple computer designs from Hartmut Esslinger's new book, Design Forward.
Esslinger founded Frog Design, the company that Apple partnered with in the 1980s and '90s to come up with a design strategy. Frog Design was responsible for the Apple IIc, which led to the "Snow White" design language that persisted in Apple products through 1990.
This was the stylization that originally included off-white or platinum coloration, vertical and horizontal stripes for decoration, and a three-dimensional logo inlaid into the product case.
Frog Design also worked on several other prospective Apple products, which were never manufactured, including a telephone/tablet hybrid deemed the "Macphone," a simple, small-screened computer with a wireless mouse and keyboard, named the "Baby Mac," and a set of tall, space-aged computers called "Macintosh Studies."
Macphone
Baby Mac
Macintosh Studies
Designboom has a full range of pictures of 10 different conceptual product designs available, along with a few excerpts of text from the book.
Design Forward, Esslinger's Book will be released on January 16, 2013.
54 comments
Apple has shared a new "Shot on iPhone" video on its YouTube channel that presents a portrait of Eddie Siaumau, a 17-year-old athlete from American Samoa who has just accepted a full-ride...
Four months after Apple stopped selling the iPhone SE, the beloved device has made a sudden return to Apple's online store.
Apple is offering the iPhone SE with 32GB of storage for...
Apple today uploaded a new series of iPad Pro videos to its YouTube channel, showing off the different features and capabilities of the new devices.
There are five videos, focusing on taking...
So you've been using an iPhone for years now and think you have it all figured out? Don't be so sure. We've gathered up 7 tricks obscure enough that even the most seasoned iPhone user is...
Apple in January launched Smart Battery Cases designed for the iPhone XS, XS Max, and iPhone XR. The Smart Battery Cases are designed to add additional battery life to Apple's newest iPhones.
...
Apple and Qualcomm are embroiled in a bitter legal battle over licensing and royalty fees that's lasted for two years now and has led to the breakdown of the relationship between the two...
Apple has been ordered to stop using a part of a recent press release that claimed the iPhone 7 and iPhone 8 would still be available in Germany through carriers and resellers, reports Bloomberg.
...
With support for the now-discontinued Windows 10 Mobile devices set to end on December 10, 2019, Microsoft is recommending that its current Windows 10 Mobile customers move to an Android or iOS...
