Apple's Supply Chain to Work Through Chinese New Year Holiday Amid 'Insatiable Appetite' for iPad Mini in China

ipad mini china gq handBrightwire summarizes a report [Google translation] from Taiwanese news site United Daily News claiming that Apple's supply chain partners will continue working through the traditional Chinese New Year holiday in order to keep up with demand for the popular iPad mini and iPhone 5. The holiday falls in mid-February in 2013, with many workers traditionally returning to their homes for two weeks or more in celebration.

The report comes as Apple continues to experience tight supplies of the iPad mini in particular, with the company's online stores around the world generally citing 1-2 week shipping estimates for new orders.

Demand for the iPad mini is also very strong in China, where the device launched on December 7, as highlighted in a new report from Topeka Capital Markets analyst Brian White. White cites "insatiable appetite" for the iPad mini in China and Hong Kong leading to stock shortages, with checks indicating that the iPad mini is more popular than the fourth-generation iPad.

Our research is pointing to very strong demand for the iPad mini in China and this is leading to stock-outs this week. Similar to Hong Kong, we are being told by contacts in China that the iPad mini is already more popular than the fourth generation iPad. Prior to the China launch, we indicated that the iPad mini would be the "next big thing in China" and we believe this phenomenon is starting to develop. In our view, the smaller form factor and lower price point will allow Apple to sell the iPad mini in more meaningful volumes versus the regular-size iPad.

The report suggests that Apple is beginning to achieve some balance on the iPhone 5 in China, with walk-in purchases now starting to become more widely available two weeks after the device's debut. Evidence of the Apple catching up with iPhone 5 demand in the first waves of launch countries appeared earlier this month with the company's online stores shifting to immediate "in stock" availability of all models.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Don't Buy)
Related Forum: iPad

Top Rated Comments

PeterQVenkman Avatar
148 months ago
My sis got a mini. Makes my nexus feel like the cheap toy that it is.
Score: 16 Votes (Like | Disagree)
neech7 Avatar
148 months ago
#slavedrivers

It's voluntary.
Score: 12 Votes (Like | Disagree)
ctdonath Avatar
148 months ago
What is happening to this world?

Among other good things, millions of Chinese workers have much better jobs (pay, benefits, hours, and conditions) than they've ever had opportunity to before. Wasn't that long ago millions per year died of starvation in forced marches and famine.

Ain't perfect, but sure heading in the right direction. Can't make the jump from groveling to luxurious overnight.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
148 months ago
Completely understandable. I am using both and it's the best combo I've ever experienced.

Chinese people just start testing Apple drugs. They will be addict.
I couldn't justify buying the mini when I have a 3rd gen, but got one for my mother for Christmas and she can't put it down. And this is someone who is 71, never owned a smartphone and knows very little about multi touch devices. But she absolutely loves her mini. :)
Score: 7 Votes (Like | Disagree)
iZac Avatar
148 months ago
Although its not a big deal that many people have to work through their national holidays (like me sometimes!) it is pretty rubbish when you consider that 99% of these people are migrant workers who only get to see their families and possibly children ... Once a year.
Score: 6 Votes (Like | Disagree)
Lazlow Avatar
148 months ago
Why is everyone missing the point here?

Give those workers a ****ing break. People can wait a week for their iPad minis.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
top stories 20apr2024

Top Stories: Nintendo Emulators on App Store, Two New iOS 17 Features, and More

Saturday April 20, 2024 6:00 am PDT by
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...