The move is worth noting because up until now the Journal was one of the highest-profile print publishers that wasn’t selling app access via Apple. Earlier this year, Time Inc., which had been the most prominent holdout, also signed on.WSJ's biggest competitor, the Financial Times, dropped its iOS app last year because it didn't want to give Apple 30% of subscriptions purchased through the App Store. Instead, it developed a well-received HTML5 web app that replicated much of the functionality of the iOS app, including offline reading.
The move means that Apple will retain 30 percent of all subscription revenue the Journal receives from "in-app" sales, and it will retain control of customer billing information like credit card numbers and billing addresses.
Newsstand support means readers can have their papers update automatically in the background.