Samsung Executive Calls Apple vs. Samsung Ruling 'Worst Scenario for Us'
While Samsung has already issued an official statement vowing to fight on against Apple in court cases and to innovate with its products following the $1 billion judgment against the company, The Korea Times reports that executives at the company are "reeling in shock" at the decision.
Samsung executives were still reeling in shock Sunday, but provided no clear hint on the company's next move in the showdown with its industry archrival. It's widely expected that Samsung will appeal, but the outlook for success in the appeal now looks rather murky.
"It's absolutely the worst scenario for us," a senior Samsung executive said as he rushed into the company's compound in southern Seoul.
Inside the building, Choi Gee-sung, former Samsung Electronics CEO and now the head of Samsung Group's corporate strategy division, was holding an emergency meeting attended by Shin Jong-kyun, the company's mobile devices chief, and Lee Dong-joo, lead marketing official.
Both Apple and Samsung will be making post-verdict motions in the case, with Samsung seeking to have Judge Lucy Koh overrule the jury's decision before filing an official appeal while Apple is likely to seek a tripling of the damage award based on rulings that Samsung's infringement was willful. Apple will also be pursuing injunctions barring the sale of Samsung devices found to infringe Apple's patents.
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Top Rated Comments
I hope that this is a warning to all Android manufacturers, Apple means business. I hope that Samsung will take the path that Microsoft did and actually innovate instead of blatantly copying.
The best scenario for consumers is to have a choice, and if everyone's copying Apple, the consumers don't have much choice.
Remind me of the wildly popular touchscreen phones that had it before Apple.
-Dan Frakes
He is exactly right. No one else took the risk to bet the company on changing the whole phone interface . Not one of the phone market leaders, not Nokia, MS, RIM, Samsung or Motrorolla. They were thrilled to be selling you the same old **** and had no motivation to change anything. How was that for the consumer?
Apple did. Apple was the only one that tried. They spent years developing and took the risk to bring it to market. It took an outsider with an entirely different take on things to bring fresh ideas to a stale industry.
And NOW, it is obvious? People thought the iPhone before it was announced would have a freaking click wheel. Thats how obvious the iPhone was to pundits and the phone industry.
Maybe they are just shocked they finally got called on their blatant copying