With Apple's Worldwide Developers Conference (WWDC) set to kick off in San Francisco with a highly-anticipated keynote at 10:00 AM Pacific Time, it's time for us to set the stage with final details on the latest rumors and coverage information.
Covered banner outside keynote hall (Source: @saschasegan)
Coverage
MacRumors will be offering live text and photo updates from the keynote through MacRumorsLive.com (Transcription is being handled by @hodapp). The main MacRumors.com page will automatically redirect to MacRumorsLive as we get closer to the event, so stay tuned here. We will also be providing Twitter updates through our @MacRumorsLive account. Separate news stories regarding the event announcements will go out through our @MacRumors account.
As is routine for major Apple product announcements, the Apple online store has already been down for several hours and will almost certainly remain down until the conclusion of the keynote.
MacRumors forum members interested in a "spoiler-free" environment to wait for the full keynote video to become available can follow the thread associated with our dedicated article. A direct link to the official keynote video will be posted there when it becomes available.
9to5Mac now reports that Apple will be introducing an "iPad Smart Case" available in six colors: dark gray, light gray, pink, green, blue, and red. These appear to the accessories that were initially thought to be new iPod shuffle models in a leaked part number list. iLounge had claimed that an enhanced Smart Cover was in the works earlier this year, but it did not appear alongside the third-generation iPad.
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.
From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades.
There will be Apple Watch updates, faster Vision...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.
In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color."
Below, we recap key changes rumored for the iPhone 17 Pro models:
Aluminum frame: iPhone 17 Pro models are...
Wednesday August 20, 2025 6:44 am PDT by Tim Hardwick
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Sunday August 24, 2025 12:40 pm PDT by Joe Rossignol
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.
Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.
Given that the iPhone 17 Air is expected to have ...
Wednesday August 20, 2025 5:00 am PDT by Tim Hardwick
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall.
To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
On this week's episode of The MacRumors Show, we talk through what to expect from the Apple Watch SE 3, Series 11, and Ultra 3, and whether it's worth holding off on an upgrade until next year.
Subscribe to The MacRumors Show YouTube channel for more videos
The third-generation Apple Watch SE is rumored to feature a larger display (perhaps like the Apple Watch Series 7), the S11 chip, and...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
