Apple Reportedly Set to Open Up Apple TV to Third-Party Developers at WWDC

apple tv 2010 obliqueFollowing up on its report from last week claiming that Apple will show off the operating system for its future television set product at next week's Worldwide Developers Conference, BGR now briefly reports that Apple will be using the event to introduce a new software development kit (SDK) to allow third-party developers to build apps for the Apple TV.

We have heard from a trusted source that Apple will be introducing a TV SDK at WWDC next week. This would enable third-party developers to create software for Apple’s TV products.

The report reveals no other details on Apple plans, but we do note that Steve Jobs himself admitted just as the revised Apple TV was launching in September 2010 that the company could open an App Store for the Apple TV "when the time is right".

With rumors of an Apple television set continuing to build, Apple may now consider the time right to begin allowing developers to build apps for the existing Apple TV set-top box ahead of the company's larger entry into the market.

Related Roundup: Apple TV
Tag: BGR
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

apple music chatgpt

ChatGPT's Apple Music Integration Is Now Live

Wednesday December 17, 2025 3:50 pm PST by
There's now a dedicated Apple Music app for ChatGPT, which allows ChatGPT to make music recommendations and build playlists. Apple Music can be added to ChatGPT through the Settings section in the Mac app, website, or iOS app. Apple Music is listed under the apps option, and connecting to it requires signing in with your Apple Account for authorization purposes. ChatGPT can be used to...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Features Leaked in New Report, Including Under-Screen Face ID

Tuesday December 16, 2025 8:44 am PST by
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu. As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
top stories 2025 12 20

Top Stories: iOS 26.3 Beta, Major Apple Leaks, and More

Saturday December 20, 2025 6:00 am PST by
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates. This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories! Top Stories i...
airpods pro 3 new blue

AirPods Pro 3's Static and Noise Issues Haven't Been Resolved

Thursday December 18, 2025 3:44 pm PST by
Since the AirPods Pro 3 launched, there have been complaints from users who have noticed a static-like sound or a crackling issue when using the earbuds, particularly when Active Noise Cancellation is on but no media is playing. Users have also run into strange high-pitched whistling sounds that happen intermittently. We shared the issues back in late October, and despite two subsequent...
apple beta 26 lineup

Apple's 2026 and 2027 Product Roadmap: Foldable iPhone, iPhone 18 Pro, M5 Macs, and More

Tuesday December 16, 2025 4:42 pm PST by
There has been a whirlwind of rumors over the last few days, sourced from leaked internal software designed for the iPhone and the Mac, and news sites like The Information. Below, we have a quick recap of everything we've heard this week, which serves as a guide to Apple's product plans in 2026 and beyond. We've organized the info by likely release date, though there are some products that...
iOS 26 Maps Glass

Apple Quietly Discontinued Flyover City Tours in Apple Maps

Thursday December 18, 2025 1:31 pm PST by
Apple Maps no longer offers a Flyover feature that provides users with automated tours of notable landmarks in major cities. The Flyover option appears to have been nixed around when iOS 26 launched, but its removal went largely unnoticed. Flyover city tours were introduced in 2014 with iOS 8 and OS X Yosemite, using Flyover imagery to generate an aerial tour. Most cities with Flyover...
ios 18 security update

Don't Want to Upgrade to iOS 26? Here's How to Stay on iOS 18 [Update: Now Unavailable]

Friday December 19, 2025 10:37 am PST by
Since the beginning of December, Apple has been pushing iPhone users who opted to stay on iOS 18 to install iOS 26 instead. Apple started by making the iOS 18 upgrades less visible, and has now transitioned to making new iOS 18 updates unavailable on any device capable of running iOS 26. If you have an iPhone 11 or later, Apple is no longer offering new versions of iOS 18, even though there...

Top Rated Comments

ModestForumName Avatar
177 months ago
I still hold by the idea that a television set is NOT what they're planning. I think the "cracked" format is the current Apple TV. They're cheap, upgradable and gives a user freedom to do what they will with their tv screen. Imagine having an obsolete tv in 3 years and having to buy a new one. That's not a perfect solution, therefore, not apple.
Score: 27 Votes (Like | Disagree)
newyorksole Avatar
177 months ago
you know what this means right? some developers have already had access to the Apple TV SDK and will be present to demo some apps!
Score: 24 Votes (Like | Disagree)
HobeSoundDarryl Avatar
177 months ago
I don't really understand the real purpose of apps on your TV
Look at a product like Roku which has tons of "channels" (as apps). Instead of having one company who publicly calls the :apple:TV a hobby showing it a little love when they feel like it, you can have hundreds or thousands of developers filling in the gaps on all of the things various pools of people wish that it could do.

Also look at the jailbreak features for :apple:TV. These exist because those developers want more out of the little box than it delivers "as is". With an app store some of those kinds of "apps" could become apps (without a jailbreak required). Again, it extends the functionality for those interested in "more".

Thirdly, mentally time travel back to when the iPhone launched with just the handful of apps that Apple chose to include. Imagine it it had stayed that way (only Apple developing apps for the iPhone). Now think about how much utility & fun were added when the third parties got to contribute apps. That should frame the concept of potential for this little iDevice too (imagine what the third parties will be able to do... and then think about what you can't imagine that they'll do too).

Personally, this is (IMO) the best rumor for WWDC. Sure I definitely need a new Macbook Pro but I'm more excited about this rumor than the others.
Score: 20 Votes (Like | Disagree)
profets Avatar
177 months ago
If we can get some XMBC and Plex action like this on the 1080p Apple TV and not worry about jailbreaking I'll buy 3.
Score: 18 Votes (Like | Disagree)
basesloaded190 Avatar
177 months ago
Finally! This will probably be the thing that makes me retire my gen 1 Apple TV and upgrade.
Score: 17 Votes (Like | Disagree)
DTphonehome Avatar
177 months ago
If true, this is WAY bigger news than retina macs. Every network, HBO, movie streaming service, and hulu are going to drop apps immediately.
Score: 15 Votes (Like | Disagree)