Video Highlights of Tim Cook's D10 Interview - MacRumors
Skip to Content

Video Highlights of Tim Cook's D10 Interview

AllThingsD has posted highlights from Walt Mossberg and Kara Swisher's interview with Apple CEO Tim Cook from yesterday. The nearly 17-minute video includes Cook's thoughts on a number of topics, including the impact of the iPad, Steve Jobs' passing, patent litigation, and more. MacRumors was on hand for the session and offers a rough transcript of the entire interview.


Several other video clips from Cook's interview addressing specific topics have also been posted. Other MacRumors coverage of key points from his interview includes:

- Tim Cook at D10: "We're going to double down on secrecy on products."
- Tim Cook at D10: Dodges Questions about TV, Is an Area of "Intense Interest"
- Tim Cook at D10: Hints at Facebook Integration, and Siri Improvements

Popular Stories

macbook neo product film feature

Apple Was Caught Off Guard by MacBook Neo's 'Off the Charts' Demand

Friday May 1, 2026 9:06 am PDT by
Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week. On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March. "We could not be happier with how things are going at the moment," he said. Apple was very optimistic ...
tim cook macbook pro

Apple's Tim Cook Among CEOs Invited on Trump's Trip to China

Thursday May 7, 2026 12:46 pm PDT by
The Trump administration plans to invite Apple CEO Tim Cook and CEOs from other companies like Nvidia, Qualcomm, Exxon, and Boeing on a trip to China next week, reports Semafor. Trump will apparently focus on building his relationship with Chinese President Xi Jinping during the May 14 and May 15 meetings. Treasury Secretary Scott Bessent, United States Trade Representative Jamieson Greer,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching Later This Year With These 10 New Features

Tuesday May 26, 2026 6:32 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...

Top Rated Comments

183 months ago
this video is almost quieter than my macbooks fan :(
Score: 11 Votes (Like | Disagree)
183 months ago
The more I watch AllThingsD the more annoyed I am with Kara Swisher. Anyone else feel like her questions are terrible?

That being said - overall nice interview and great to see Tim on stage. He is great at what he does and is the perfect voice for Apple.
Score: 10 Votes (Like | Disagree)
filmantopia Avatar
183 months ago
Nowhere near as charismatic as Steve Jobs. :(

It's true. Steve's responses were always so fascinating, controversial, and engaging.

There's nothing wrong with Tim per se, but he's right: you can't make another Steve Jobs. He was one of a kind.
Score: 9 Votes (Like | Disagree)
183 months ago
Does WSJ always delay in posting the full video? I'd rather watch the whole thing...
Score: 7 Votes (Like | Disagree)
183 months ago
The more I watch AllThingsD the more annoyed I am with Kara Swisher. Anyone else feel like her questions are terrible?

Kara is an OK journalist, but a horrible interviewer. Her questions and general attitude toward the interviewees is always obnoxious. If you go back and watch the interviews with Steve, it is very clear that he was regularly annoyed at her.

I think Tim was fine. You don't have to be the world's greatest, most charismatic public speaker to run a great company and make good products. People are going to have to get over drawing comparisons of Steve and Tim.
Score: 6 Votes (Like | Disagree)
183 months ago
...

All i see on my ioad is a blank area where the video should be. Why would a tech site put up a video in flash at this point?
Score: 6 Votes (Like | Disagree)