Video Highlights of Tim Cook's D10 Interview - MacRumors
Skip to Content

Video Highlights of Tim Cook's D10 Interview

AllThingsD has posted highlights from Walt Mossberg and Kara Swisher's interview with Apple CEO Tim Cook from yesterday. The nearly 17-minute video includes Cook's thoughts on a number of topics, including the impact of the iPad, Steve Jobs' passing, patent litigation, and more. MacRumors was on hand for the session and offers a rough transcript of the entire interview.


Several other video clips from Cook's interview addressing specific topics have also been posted. Other MacRumors coverage of key points from his interview includes:

- Tim Cook at D10: "We're going to double down on secrecy on products."
- Tim Cook at D10: Dodges Questions about TV, Is an Area of "Intense Interest"
- Tim Cook at D10: Hints at Facebook Integration, and Siri Improvements

Popular Stories

iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
tim cook john ternus apple ceo

Tim Cook Comments on His Final Day as Apple CEO

Monday August 31, 2026 8:39 am PDT by
Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately. Subscribe to the MacRumors YouTube channel for more videos. The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...
Tim Cook Apple Logo

Tim Cook Steps Down as Apple CEO Tomorrow

Monday August 31, 2026 5:42 am PDT by
The end of an era is upon us, as Tim Cook will be stepping down as Apple's CEO on September 1, after 15 years of leading the company. Cook has been Apple's CEO since 2011 Tomorrow, Apple's hardware engineering chief John Ternus will become the company's next CEO. Cook will remain at Apple as the executive chairman of the company's board of directors. In this new role, Apple said Cook will...

Top Rated Comments

187 months ago
this video is almost quieter than my macbooks fan :(
Score: 11 Votes (Like | Disagree)
187 months ago
The more I watch AllThingsD the more annoyed I am with Kara Swisher. Anyone else feel like her questions are terrible?

That being said - overall nice interview and great to see Tim on stage. He is great at what he does and is the perfect voice for Apple.
Score: 10 Votes (Like | Disagree)
filmantopia Avatar
187 months ago
Nowhere near as charismatic as Steve Jobs. :(

It's true. Steve's responses were always so fascinating, controversial, and engaging.

There's nothing wrong with Tim per se, but he's right: you can't make another Steve Jobs. He was one of a kind.
Score: 9 Votes (Like | Disagree)
187 months ago
Does WSJ always delay in posting the full video? I'd rather watch the whole thing...
Score: 7 Votes (Like | Disagree)
187 months ago
The more I watch AllThingsD the more annoyed I am with Kara Swisher. Anyone else feel like her questions are terrible?

Kara is an OK journalist, but a horrible interviewer. Her questions and general attitude toward the interviewees is always obnoxious. If you go back and watch the interviews with Steve, it is very clear that he was regularly annoyed at her.

I think Tim was fine. You don't have to be the world's greatest, most charismatic public speaker to run a great company and make good products. People are going to have to get over drawing comparisons of Steve and Tim.
Score: 6 Votes (Like | Disagree)
187 months ago
...

All i see on my ioad is a blank area where the video should be. Why would a tech site put up a video in flash at this point?
Score: 6 Votes (Like | Disagree)