Apple to Allow iOS Subscription Gaming Services in App Store [Updated]

big fish games logoBloomberg reports that Apple has opened up a new class of App Store offerings, allowing game publisher Big Fish Games to offer a monthly subscription package that will allow provide users with access to a number of the company's games through a dedicated iPad app [App Store].

The setup is similar to Netflix Inc. (NFLX)’s streaming application for the iPad. Subscribers can get unlimited access to games such as “Mystery Case Files” and the “Mahjong Towers” series from inside the Big Fish app.

Games played through the subscription service, which are streamed to a user’s iPad from Big Fish’s data centers, will initially require Wi-Fi access to play.

The standard package from Big Fish Games will launch as a $4.99 monthly subscription, increasing to $6.99 per month early next year as more game titles become available for the app. A free ad-supported option limiting play to 30 minutes per day will also be available.

Update: Big Fish Games has put out a press release announcing the new subscription service.

With Big Fish’s Play Instantly!, anyone with a Wi-Fi internet connection can launch and begin playing any game in the catalog within seconds. The service is free for a limited time each day, or available as an unlimited, full-screen experience with access to all of the games in the service via a monthly subscription. As these games run in the cloud, Play Instantly! users can play games immediately with no additional download or installation process. Each player’s progress for each game is saved in the cloud, allowing them to pick up where they left off regardless of the device they are using. Players can jump into any game, exit out and later pick up where they left off on the same device they started on, or on any other supported device.

Initially available only in the U.S., the new service currently offers dozens of games, with new games added every week. The company is planning an expansion to several hundred titles and new Android, Mac, and PC platforms by next year.

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...

Top Rated Comments

Yumunum Avatar
185 months ago
Who games enough on an iDevice to pay for this? And heck, you could buy a ton of better games with that money.
Score: 13 Votes (Like | Disagree)
ArtOfWarfare Avatar
185 months ago
Please, $6 a month for access to a whole lousy library of games versus $1 per game that you can cherry pick the best of, and keep for as long as you use iOS devices?

No one would seriously consider that price, would they?
Score: 11 Votes (Like | Disagree)
Hawkeye411 Avatar
185 months ago
again. proofreading can be your friend.

I'm going to guess that proofreading is your only friend! LMAO

Anyway .... this sounds more expensive in the long run than the "traditional" method of purchasing apps.
Score: 10 Votes (Like | Disagree)
1goodidea Avatar
185 months ago
It does seem like a strange model for games unless it gives access to a lot of games (and I mean a lot).
Score: 10 Votes (Like | Disagree)
seamer Avatar
185 months ago
Well. Subscription movies. Subscription TV. Subscription music. Subscription news.

Subscription gaming is kind of late to the party.
Score: 9 Votes (Like | Disagree)
pavelbure Avatar
185 months ago
More like "Big Balls Games".
Score: 7 Votes (Like | Disagree)