U.S. Apple Stores are pulling overnight shifts to put up new displays and promo materials for the iPhone 4S launch. @ifostore is standing in line and shot the above photo where the staff is exchanging old iPhone 4 models with the new iPhone 4S.
Meanwhile, other parts of the world have already seen the iPhone 4S launch, and to massive crowds. Smh.com.au has a running update of the launch in Australia. Even 4 hours after the launch, the line to the Sydney store was described as "appalling" going half way down King Street.
The Japanese launch was hampered by registration slowdowns from Softbank, according to the Wall Street Journal:
The launch of the iPhone 4S in Japan was interrupted when Softbank – the main service provider for Apple products in the country—suffered a server glitch that temporarily suspended sales nationwide. A company spokesman said the servers were unable to process registration information.
Analysts are predicting weekend sales to top that of the iPhone 4 which sold 1.7 million units its opening weekend. Estimates range from 2 million to as high as 4 million.
In the U.S., Apple Stores will be opening at 8 a.m. local time to launch the iPhone 4S. Additionally, Verizon, AT&T, and Sprint stores will also be stocking the new device, but those retailers tend to get fewer units per store than Apple's stores. Gizmodo also notes that Radio Shack, Best Buy, Target and Sam's Club may have units, but your mileage may vary.
MacRumors forum members have been organizing meetups for the iPhone 4S launch in our dedicated forum.
Wednesday October 15, 2025 6:07 am PDT by Joe Rossignol
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models.
In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB.
Like...
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips.
The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Sunday October 12, 2025 7:05 am PDT by Joe Rossignol
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman.
Apple's "Mac Your Calendars" teaser last October
In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip.
Gurman...
Wednesday October 15, 2025 3:54 pm PDT by Juli Clover
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up our coverage and highlighted the main feature changes for each device below.
MacBook Pro
M5...
Tuesday October 14, 2025 11:59 am PDT by Juli Clover
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media.
Subscribe to the MacRumors YouTube channel for more videos.
A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version?
According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Wednesday October 15, 2025 6:14 am PDT by Joe Rossignol
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band.
The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM.
With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Tuesday October 14, 2025 4:35 pm PDT by Juli Clover
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac.
M5 Chip
The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip.
The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
Wednesday October 15, 2025 6:59 am PDT by Joe Rossignol
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store.
In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
All those people who don't own credit cards or have access to the internet!? What sad times we live in. ;)
No, some of us are just young and like the experience. We don't all have to put on a tie and be at work at 9am. You only live once, so why no just live it up?
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
"What a lovely day to window shop at The Apple Store. Geez, it's crowded. I wonder why..."
I'm waiting in line at the Irvine Spectrum in California. I have about 8 people in front of me and I got here at 7pm. It is now 12:15am and there are many many people waiting behind me with tents, tv's and xBox 360's, yes I said an xBox!
I am having a great time doing Philosophy homework and talking to fellow Apple fans!
