Steve Jobs on Mock Turtlenecks and Jeans
Steve Jobs was famous for his wardrobe of black mock turtlenecks and Levi's 501 jeans, but the story of what inspired him to adopt the basic but unique uniform has never really been revealed in detail.

Gawker now shares an excerpt from Walter Isaacson's upcoming biography of Jobs, revealing the history behind the wardrobe choice. According to Isaacson, the idea of a corporate uniform first came to Jobs on a visit to Sony's facilities in Japan, where he was struck by the way uniforms for employees helped create an identity bonding them to the company. Born out of necessity for Sony after World War II when the company's workers had few clothes of their own, Jobs briefly sought to bring the idea of corporate uniforms at Apple.
Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, "I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea."
Despite being shot down by Apple employees, Jobs adopted the idea of a uniform for himself for the sake of convenience and identity, and drew on his friendship with Miyake to create his signature look.
"So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them." Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. "That's what I wear," he said. "I have enough to last for the rest of my life."
It's not clear when Jobs related that story to Isaacson, but as Gawker notes, the closing quote comes with a whole new perspective following Jobs' death last week.
Popular Stories
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The update will have a build number of 23A350, or similar, the account said.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still.
A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Wednesday September 17, 2025 2:56 pm PDT by
Juli CloverIt's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected.
Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update.
Complaints
There are a long...
YouTube channel REWA Technology today shared an iPhone 17 Pro teardown video, offering a closer look inside the model with a SIM card tray.
We are still waiting for repair website iFixit to share a more comprehensive teardown of the latest iPhone models, but this video provides a good look in the meantime.
The device features various internal design changes, including larger rear camera...