Apple Developing 'New Technology' for Delivering Video Content
In an article on some of the challenges facing Tim Cook as he steps into his new role as CEO at Apple, The Wall Street Journal briefly notes that Apple is in the process of developing "new technology to deliver video to televisions". The article does not elaborate on what that technology might be, but revives rumors that Apple is seeking to launch a subscription package for television content.
An immediate challenge for Mr. Cook will be to advance Apple's plans in what is expected to be a key market for growth: digital video. Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter. Unlike the iPod and music, where Apple has a commanding position, the battle to rule online video remains wide open and the company faces fierce competition.
Apple has of course been pushing its AirPlay technology for streaming video from iOS devices to its Apple TV set-top box, but the report's context suggests that the technology being referred to is separate from that effort.
Apple has been rumored to be interested in launching an Apple-branded television set, although many of the rumors appear to fall into the category of speculation and wishful thinking. Apple has been very careful about entering the television market, limiting itself primarily to select content offered the iTunes Store and hardware such as the Apple TV for streaming within the Apple ecosystem. The company has expressed concern over the difficult go-to-market strategy for any television offerings, citing the competitive, low-margin market for television sets and the balkanized content arrangements among media and cable companies.
Rumors of a potential "best of television" subscription package surfaced in late 2009, with Disney and CBS said to have been interested in signing on to the service. By the time the iPad launched in early 2010, those plans had apparently been put on hold due to a lack of interest from media companies.
Popular Stories
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller.
Subscribe to the MacRumors YouTube channel for more videos.
The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
