iphone5 3
In line with reports that the iPhone 5 will debut in "mid-October", AppleInsider reports that Apple and its longtime advertising partner TBWA/Chiat/Day are beginning work on an advertising campaign to support the new device, with production on the first round of television commercials said to be wrapping up in the first week of October.

More specifically, one person familiar with the matter says that filming for the television spots is taking place out in Los Angeles in conjunction with the iPhone maker's long-time ad agency TBWAChiatDay.

However, a second person with a proven track record notes that the production schedules for the first-run campaign isn't slated to wrap up until the middle of the first week of October.

iPhone 5 rumors seem to be coalescing around a late September to mid October timeframe, with Apple potentially holding a media event near the early end of that window and product availability coming on one of the first two Fridays in October: the 7th or the 14th.

Related Forum: iPhone

Top Rated Comments

CodeCowboy Avatar
189 months ago
Steve Jobs walks across the stage, the crowd goes wild.

After a minute or two he holds up his hands and the crowd quiets down.

"Now, I've heard that you're looking forward to the iPhone 5!"

Crowd goes wild again.

"And what could be better than the current iPhone 4's screen resolution and size?"

Some wiseguy in the crowd yells, "A larger screen!"

Steve, in his usual pejorative way replies, "No, that's what our competitors are doing. No, we've taken it to a whole new level. We've removed the screen!"

An uneasy silence falls over the crowd.

A few fan boys start cheering.

Soon there is mild applause, which grows louder.

"You will no longer accidentally mistype texts, no longer accidentally open the wrong app, and we have simplified dialing by giving you ten physical buttons and TWO wildcard buttons!"

Cool-aid is handed out... Crowd drinks it... Crowd goes wild... iPhone 5 is a success... All other manufacturers start removing screens from their devices, even introducing rotary models.
Score: 6 Votes (Like | Disagree)
Megagator Avatar
189 months ago
No connection here. iPad 2 ads didn't air till almost a month later.
Score: 4 Votes (Like | Disagree)
cvaldes Avatar
189 months ago
Take your time, Apple. Get it right. Only fools would want you to rush product out the door.
Score: 3 Votes (Like | Disagree)
hobo.hopkins Avatar
189 months ago


I'll believe it when I see it. A mid September announcement and late september availability in the U.S. is still what I'm thinking.

I certainly hope that's the case. I can't see them prolonging the release of the next iPhone until any later than the first week in October.
Score: 3 Votes (Like | Disagree)
Frankied22 Avatar
189 months ago
I'll believe it when I see it. A mid September announcement and late september availability in the U.S. is still what I'm thinking.
Score: 3 Votes (Like | Disagree)
iEnvy Avatar
189 months ago
Steve Jobs walks across the stage, the crowd goes wild.

After a minute or two he holds up his hands and the crowd quiets down.

"Now, I've heard that you're looking forward to the iPhone 5!"

Crowd goes wild again.

"And what could be better than the current iPhone 4's screen resolution and size?"

Some wiseguy in the crowd yells, "A larger screen!"

Steve, in his usual pejorative way replies, "No, that's what our competitors are doing. No, we've taken it to a whole new level. We've removed the screen!"

An uneasy silence falls over the crowd.

A few fan boys start cheering.

Soon there is mild applause, which grows louder.

"You will no longer accidentally mistype texts, no longer accidentally open the wrong app, and we have simplified dialing by giving you ten physical buttons and TWO wildcard buttons!"

Cool-aid is handed out... Crowd drinks it... Crowd goes wild... iPhone 5 is a success... All other manufacturers start removing screens from their devices, even introducing rotary models.

LOL that was a good laugh :D

I'm pretty sure Apple is going to upgrade hardware though
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...