o2 logoSeveral MacRumors readers have informed us that wireless carrier O2 has sent out notices to its retail stores announcing that it will be beginning a three-week process to change out the iPhone displays in its UK stores ahead of the launch of the iPhone 5.

While we don't believe that O2 has specific information on a release date for the iPhone 5, which has been rumored to not be appearing until October, it is interesting to note that their preparations should be complete by September 12th. From the notice to O2's retail stores:

The following is to advise that we are removing the old iPhone unitary between the 22nd August and the 12th September. This is a 3 week programme which will see all iPhone unitary swapped out for new iPhone unitary, and will of course prepare us for the launch of the new smart phone. At the same time we are installing an International Favourites bay to stores that can accommodate the unit, as well as replacing the existing magazine stand with a new freestanding stand.

O2 offers several different styles of displays for the iPhone based on store type, and retailers have been notified of the types of new displays they will be receiving in order to plan appropriately.

Top Rated Comments

FrizzleFryBen Avatar
185 months ago
Woohoo! We get one day closer everyday!
Score: 4 Votes (Like | Disagree)
outlawarth Avatar
185 months ago
You cannot get a day closer to a date you do not know. I understand your logic, but you are completely wrong.

Not to flame or anything but... as the days go by towards a date in the future (even though the exact date is not known) then are we not getting closer to this presumed date in the future?
Score: 3 Votes (Like | Disagree)
ShivneelSingh Avatar
185 months ago
Yesterday when I was whinging about my iP4's screen (getting it replaced today) and I asked them about the upcoming 5, 4 different employees flat denied any information regarding the pending release and said it would be highly unlikely to be announced without any pre training/information.

I don't know whether this is just a blag or not, but I've had the contract 6 weeks so there's no reason to lie to me.

I guess time will tell.:confused:

I went to the Apple Store an HOUR before the iPad 2 was officially announced and I "numbingly" asked if there was a new iPad coming out, and 3 different employees said they have not idea. Remember they said this an HOUR before it was officially announced...
Score: 2 Votes (Like | Disagree)
Jibbajabba Avatar
185 months ago
Not until we get a release date from Apple we don't.

Oh, we do get a day closer. We just don't know how close :)
Score: 2 Votes (Like | Disagree)
troop231 Avatar
185 months ago
Doesn't make much sense for them to put up iPhone 5 displays if it's going to be announced a day later. Maybe they mean the launch day will be September 13th, and possibly the iPhone 5 will be unveiled the first week of September.
Score: 2 Votes (Like | Disagree)
DerfBWH Avatar
185 months ago
Telefonica's reportedly recalling their iPhone stock until September 12th:
http://www.engadget.com/2011/08/15/telefonica-iphone-stock-being-recalled-in-time-for-september-12t/

So this is two rumors pointing to a September 12th launch. Looks like we have our date.
Score: 2 Votes (Like | Disagree)

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...