ChangeWave Research today announced the results of a survey of over 4,000 professional and early-adopter smartphone users, primarily focused on the North American market. According to the survey, consumers looking to purchase a smartphone over the next 90 days are increasingly preferring the iPhone over Android by a count of 46%-32%, even with Apple holding off on introducing a iPhone in June as it has done every year since its original debut.

Historical tracking of consumer preference shows an interesting pattern, with Android rapidly gaining favor with consumers in the latter half of 2009 and equalling the iPhone by early 2010. And while the release of the iPhone 4 in mid-2010 gave Apple a temporary 20-point edge, it quickly returned to a neck-and-neck race over the remainder of 2010.

changewave jun11 os preference
But 2011 has seen Apple suddenly open up a decent-sized margin over Android, as Apple has continued to expand availability and introduced the CDMA iPhone running on Verizon. The survey also points to Apple's iCloud announcement as a positive for the iPhone with 21% of current Apple product owners and 13% of non-owners reporting that iCloud has made them more likely to purchase Apple products going forward.

Apple also continues to lead in consumer satisfaction with 70% of iPhone owners reporting that they are "very satisfied" with the device, although that number has dropped slightly over the device's four-year lifetime. Android and Windows Phone 7 sit in the 50-60% range for "very satisfied" scores, while Research in Motion's BlackBerry platform has fallen to a new low with only 27% of owners registering as very satisfied with their devices. The loss of customer satisfaction with BlackBerry has also bled over into future purchasing plans, with only 4% of consumers looking to purchase a smartphone within the next 90 days planning to turn to a BlackBerry device.

Related Forum: iPhone

Top Rated Comments

foodog Avatar
186 months ago
I wonder if the very satisfied Android number would be higher if they just included the top end phones and removed the lower cheap models. Most of the complaints i know of on Android involve the cheaper models. (resistive screen, slow, buggy, poorly performing apps, etc.)

Take the low end Android phones out of the total sales figures too.... you will see the Android phone aren't nearly as popular either.
Score: 6 Votes (Like | Disagree)
keitak Avatar
186 months ago
Shouldn't the title say iOS, not iPhone, since that's how it's explicitly stated? ;)

Isn't the iPhone the only smartphone that runs iOS?
Score: 6 Votes (Like | Disagree)
*LTD* Avatar
186 months ago
North America != The World. I'm afraid Android is still king in the broader spectrum of things and it is remaining that way for the foreseeable future.
King of what, exactly? Licensing an OS to every box-maker on the planet?

http://arstechnica.com/gadgets/reviews/2010/11/worst-gadget-ever-ars-reviews-a-99-android-tablet.ars

They can keep the crown.
Score: 5 Votes (Like | Disagree)
*LTD* Avatar
186 months ago
It's not the just the phone. It's the superior platform. That's what it's all about.

Developers agree as well:

http://hken.ibtimes.com/articles/181693/20110717/developers-prefer-apple-s-ios-including-google.htm

The purpose of an Android device is a gateway to ad revenue.

The purpose of an iOS device is to provide the best possible user experience. And it shows.

This is why even Apple's old, outdated 3GS still outsells new Android handsets:

http://www.pcmag.com/article2/0,2817,2385153,00.asp
Score: 5 Votes (Like | Disagree)
Xenomorph Avatar
186 months ago
It's not the just the phone. It's the superior platform. That's what it's all about.

Developers agree as well:

http://hken.ibtimes.com/articles/181693/20110717/developers-prefer-apple-s-ios-including-google.htm

The purpose of an Android device is a gateway to ad revenue.

The purpose of an iOS device is to provide the best possible user experience. And it shows.

This is why even Apple's old, outdated 3GS still outsells new Android handsets:

http://www.pcmag.com/article2/0,2817,2385153,00.asp
This.

A MILLION times, this.

It's not all about the hardware. I remember the Droid (lol) commercials talking about how it has XXX hardware, and crap loads of RAM, and super-fast Snapdragon (?) processor. Basically, it will melt your face off with its hardware.
But you're basically running that sports car into a brick wall by loading Android on it.

A 2+ year old 3GS is still way, way better than most of the Android shovelware devices out there. Even when performance took a hit with iOS 4.x, it still runs better and is easier to use than Android OS.

Android came out in 2008. We're quickly heading into 2012, and Android is still a beta-quality experience at best.
Have you used an Android device to do any text processing? Bad keyboard, and completely nasty interface for modifying text. You know that little magnifying glass iOS has for moving the cursor around and selecting text? You'll find out how amazing and important it is on iOS within a few minutes of using Android and not having anything like it.
Score: 4 Votes (Like | Disagree)
mjillard Avatar
186 months ago
Reaction 1: Just fake. We know Android is outselling iOS. 550,000 activations per day... omg!!

Reaction 2: Who cares?

/s

1. The survey was conducted among professionals and early adopters. This is why apple makes so much more money selling so many less phones. 2. If you don't care, why read the article?
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...