AirPlay and Thunderbolt May Be Limited to High-End Devices to Start

Earlier today, we noted that LaCie is preparing to roll out its first Thunderbolt-enabled Little Big Disk external hard drives, although the initial models will be limited to higher-end SSD-based devices.

iLounge now reports that slow roll-out of Thunderbolt and the lack of consumer-based options may be due to high pricing for incorporating the technology, an issue that appears to also be affecting third-party peripherals compatible with Apple's AirPlay streaming technology. According to the report, the inclusion of Thunderbolt or AirPlay compatibility can add as much as $100 to the price of these devices, limiting their ability to address mainstream consumer markets.

Our sources have described the AirPlay technologies as considerably more expensive to incorporate than Apple's standard docking Made for iPod/iPhone/iPad Dock Connectors, and noted that Apple is very heavily pushing developers to adopt the wireless technologies despite the costs involved.

We similarly have learned that the price of the components required to add a Thunderbolt port to an external hard drive is roughly equal to the cost of a low-end hard drive itself, a high cost that one developer has suggested will limit Thunderbolt's near-term use to products aimed at the professional market.

For the time being, announced Thunderbolt products do seem to be coming in at price points above those typically within range of mainstream consumers, as evidenced by Promise's 8 TB Pegasus RAID R4, which briefly appeared on Apple's store priced at $1399.95 before being pulled. That price is only $100 more than for Promise's current 8 TB RAID offering, but it remains to be seen just how quickly Thunderbolt will be able to make its way into more mainstream products.

promise thunderbolt raid
iLounge suggests that there may at least be some hope for price drops for AirPlay devices in the relatively near future, noting that Philips earlier this week debuted AirPlay-compatible speaker systems with price tags as low as $229, a new floor in what has until now seen the feature primarily limited to higher-end receivers.

Tag: iLounge

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...

Top Rated Comments

baleensavage Avatar
188 months ago
Didn't Apple learn from the Firewire debacle? There's a reason USB won over Firewire and it isn't because it's a better technology. Apple has to stop with these expensive licensing issues if they want their technologies to stick. And they talk about Blu-Ray being a "big bag of hurt..." :rolleyes:
Score: 13 Votes (Like | Disagree)
theheadguy Avatar
188 months ago
This is part of the reason I don't understand why people were *so* excited over this. How could anyone expect anything different? I wouldn't expect this to be mainstream for a couple years.
Score: 13 Votes (Like | Disagree)
moose.boy Avatar
188 months ago
Is this really news ? I mean, seriously ?

You've got an interface that appears to be the extension of the bus on the motherboard - we're not talking 8bit ISA cards here, that has only just come out, and that is only available on new computers. Look at USB peripherals when they first came out !

Secondly for airplay - it's more expensive to build a 802.1x device with appropriate protocols on board than it is to put a dock - really ? are you sure ? really sure ? I'm assuming based on this the next headline will be 'rain gets you wet' .

The quality of mac news reporting is rapidly hitting lowest common denominator level with big scary headlines, glib, technically inaccurate statements and general lack of common sense and/or thought within articles.
Score: 12 Votes (Like | Disagree)
herocero Avatar
188 months ago
ridiculous conclusion

The comparison made here is silly. The Pegasus model without Thunderbolt is a mere $100 less. The fastest connection speed it supports is eSATA 3Gbps (not even 6Gbps). For an extra $100 you have access to Thunderbolt speeds, and this is going to slow adoption among this market segment? Give me a break. Probably not for consumers at the start, but to think a Thunderbolt device with this price increase for the extra performance wouldn't take off in this prosumer/enterprise environment is a silly conclusion.
Score: 12 Votes (Like | Disagree)
TMay Avatar
188 months ago
This.

I just can't help but think that thunderbolt is either going to become a dead standard or is going to be really slow at being adopted. It just seems usb 3.0 will take over in that time.

Pro's will pick TB for audio and video capture as TB has very low latency and has capabilities of syncing data streams. Think of TB as a superset of USB 3.0 capabilites, just as Intel does.

The two standards are complementary, but everyone wants to make a horse race out of it. Apple will support USB 3.0 when Intel supports in on the chipsets for Ivy Bridge late this year.
Score: 6 Votes (Like | Disagree)
johneaston Avatar
188 months ago
Why do Thunderbolt ports equal an "ultra quiet design"? Are USB and FireWire ports noisy?
Score: 5 Votes (Like | Disagree)