Apple Ramping Up New MacBook Air Production in July [Update]
According to
Digitimes, Apple's notebook supply chain will "run in full gear starting" in July in order to meet production of the new MacBook Air models. Apple is said to be expecting to take delivery of over 8 million* MacBook Airs in the 3rd quarter. According to Digitimes, this represents a doubling over the previous quarter.
Shipments of parts and components for MacBook lineups totaled an equivalent of 2.2-2.4 million MacBooks in June, and orders for July are likely to top 2.7-2.8 million units, said the sources, noting that the increase is in line with Apple's previous strategy to ramp up deliveries prior to the launch of new products.
The sources also reaffirmed what has been expected -- that the new MacBook Air will feature OS X Lion and support for the Thunderbolt interface.
Note that this contradicts previous rumors that Apple had already ramped up MacBook Air production. The July ramp-up seems more likely if you are to believe that the MacBook Air will ship with OS X Lion. OS X Lion has not yet seen a final Golden Master build yet. In order to pre-install OS X Lion on MacBook Airs, Apple would presumably have to hit this milestone. Note that separately we have heard that Apple is tentatively targeting the 3rd week of July for the MacBook Air launch, but that this date could always change.
*Update: Digitimes' 8 million MacBook Air Q3 estimate is questionable since this represents twice as many Macs (all kinds) Apple shipped in Q2 2011, casting doubt on the specifics of this report.
Popular Stories
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more.
"Like the Apple Watch, the iPhone 14 Pro will be...
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage.
The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model.
YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips.
Following the M2 series of Macs, Gurman said the first M3 series of...
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes.
"Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to.
Below, we've put together a list of new features and...
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before.
According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes.
The project now supports DRM video playback so that...
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion.
Apple is offering a $150 gift card with the purchase ...
Top Rated Comments
Ponies poo alot more than you'd think. Stick with the Air.
I'd also like a pony.
1. Darken the room completely. Even turn the screen itself down almost to off.
2. Turn the key lights off completely. You wont be able to see the letters anymore! When unlit they are gray (not even white) and that just cant be seen well on a black key in near-darkness.
3. BUT notice that you can still see the silver aluminum spaces between the keys just fine. The key-shapes are clearly visible, because metallic silver reflects even a little bit of screen light.
The good news: the current Airs dont have gray-on-black letters like the ones on the lighted keyboards. They have metallic silver letters, and are MUCH easier to see than the old keys when unlit.
And they achieve visibility with no power usage, so in some ways its an improvement. Just not as cool :)
Probably not too likely from a company who's CEO wears the same clothes every day.