Apple Releases New iPad 2 Ad, 'Now'


Apple just posted this new television ad for the iPad 2 on Apple's iPad page and YouTube channel. The ad illustrates life is different "now" that we have the iPad 2. The ad shows off the Wall Street Journal, Spin magazine, The King's Speech, FaceTime, iTunes U, the iBookstore, and Star Walk.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.

Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.

Because now, there's this.

Thanks Geoff!

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

Chundles Avatar
189 months ago
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.
Score: 57 Votes (Like | Disagree)
WestonHarvey1 Avatar
189 months ago
Not nearly enough lasers, lightning, or creatures morphing out of liquid metal. No epic rock music.

They'll not sell a single one.
Score: 34 Votes (Like | Disagree)
CWallace Avatar
189 months ago
I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D
Score: 19 Votes (Like | Disagree)
Small White Car Avatar
189 months ago
Question--who is this aimed at.
I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.
Score: 18 Votes (Like | Disagree)
acslater017 Avatar
189 months ago
I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.

LOL you sound a lot like me :D I am my family's IT department. Just spent half an hour last night helping my mom get her digital photos off her camera, onto her computer (Dell with XP!!!!) and onto a CD. What a nightmare. I pleaded with her to get a Mac when that thing dies. :mad:
Score: 13 Votes (Like | Disagree)
nagromme Avatar
189 months ago
One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.
Ha ha :) I think of that ad too when I try to figure out the mentality of someone moved by those weird middle-school-macho Android tablet ads :D Best thing about that Xoom ad: it focuses on an awesome 3D game. A game ported from the iPad. And, at the time, the ONLY tablet-optimized game for Honeycomb!! Talk about intentionally misleading advertising... to have a whole ad focused on a device as a game machine, when there are no games to speak of, and that one game runs on the iPad anyway!
Score: 13 Votes (Like | Disagree)