Apple Releases New iPad 2 Ad, 'Now'


Apple just posted this new television ad for the iPad 2 on Apple's iPad page and YouTube channel. The ad illustrates life is different "now" that we have the iPad 2. The ad shows off the Wall Street Journal, Spin magazine, The King's Speech, FaceTime, iTunes U, the iBookstore, and Star Walk.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.

Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.

Because now, there's this.

Thanks Geoff!

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

Chundles Avatar
188 months ago
No specs, no "ours does this does yours?" not even the name of the product spoken in the ad.

Focus on the experience - absolutely perfect. Damn they really know what they're doing don't they.
Score: 57 Votes (Like | Disagree)
WestonHarvey1 Avatar
188 months ago
Not nearly enough lasers, lightning, or creatures morphing out of liquid metal. No epic rock music.

They'll not sell a single one.
Score: 34 Votes (Like | Disagree)
CWallace Avatar
188 months ago
I like how they chose the constellation Leo (the lion). Little foreshadowing of OS X 10.7. :D
Score: 19 Votes (Like | Disagree)
Small White Car Avatar
188 months ago
Question--who is this aimed at.
I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.
Score: 18 Votes (Like | Disagree)
acslater017 Avatar
188 months ago
I really can't tell if you're joking...but on the off-chance that you're serious...

They're aimed at everyone who asked me what computer to buy because they don't know what a megahertz is.

...at everyone who asked me what browser to use 'cause someone told them to stop using IE but they didn't know what to do with that information.

...at everyone who asked me what to do now that their hard drive is full.

...at everyone who got a trojan somehow...they never know how.

...at everyone who had trouble figuring out which version of the software to buy while standing at Best Buy.

...at everyone who needed my help to find files because they didn't know where they saved them on their computer.

Basically, everyone who hates their computer. I know a lot of them. They come to me for help all they time. Do you not have friends or family? Or perhaps they're all under the impression that you know nothing about computers and so they don't ask you. Either way, lucky you.

The rest of us are thrilled that these people can finally buy a computer they won't hate. They're happy. I'm happy. You're just confused. I'm not sure why.

LOL you sound a lot like me :D I am my family's IT department. Just spent half an hour last night helping my mom get her digital photos off her camera, onto her computer (Dell with XP!!!!) and onto a CD. What a nightmare. I pleaded with her to get a Mac when that thing dies. :mad:
Score: 13 Votes (Like | Disagree)
nagromme Avatar
188 months ago
One word to describe this entire ad campaign: Classy

Such a big contrast from ads with robotic space ships or trash talking the competition or the "hey mom, look what I can do" type of ads that we see from the competition.
Ha ha :) I think of that ad too when I try to figure out the mentality of someone moved by those weird middle-school-macho Android tablet ads :D Best thing about that Xoom ad: it focuses on an awesome 3D game. A game ported from the iPad. And, at the time, the ONLY tablet-optimized game for Honeycomb!! Talk about intentionally misleading advertising... to have a whole ad focused on a device as a game machine, when there are no games to speak of, and that one game runs on the iPad anyway!
Score: 13 Votes (Like | Disagree)