Verizon iPhone Drives Increase in Ad Impressions for iOS
Mobile advertising firm Millennial Media today
announced that release of its March 2011 "Mobile Mix" report, revealing that Apple's iOS has benefited from the launch of the Verizon iPhone, with its share of the smartphone/connected device operating system market for ad impressions growing by 11% to 31%. iOS continues to trail Android's 48% share, but Android's share has been falling for the last several months after having risen to over 50% of the market.
According to the report, the Verizon iPhone accounted for 8.2% of all iPhone ad impressions during the month as iOS impressions grew by 29% compared to 23% for Android.
When it comes to revenue generated by application platform, iOS holds the top spot at 47%, well ahead of second-place Android at 36%. The success of iOS has been driven in large part by the iPad, which saw its revenue double month-over-month based on increased sales and adoption of Millennial's platform.
Popular Stories
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
The iPhone 16 series is expected to gain an additional capacitive button, known internally as the "Capture Button." Codenamed "Project Nova," the button is likely to be one of the main selling points of the iPhone 16 lineup, assuming it gets past the initial testing phase. The Capture Button is located on the same side as the Power button, only positioned slightly lower - where the mmWave cutout...
Apple could be preparing to release a seventh-generation iPad mini before the end of the year, based on a new report by DigiTimes. In an article discussing stagnating global tablet demand in the second half of 2023, the Taiwan-based outlet forecasts an uptick in Apple's share of the market owing to orders for a "small-size" iPad in the fourth quarter. From the report (see bold): In the...
