Verizon iPhone Drives Increase in Ad Impressions for iOS
Mobile advertising firm Millennial Media today
announced that release of its March 2011 "Mobile Mix" report, revealing that Apple's iOS has benefited from the launch of the Verizon iPhone, with its share of the smartphone/connected device operating system market for ad impressions growing by 11% to 31%. iOS continues to trail Android's 48% share, but Android's share has been falling for the last several months after having risen to over 50% of the market.
According to the report, the Verizon iPhone accounted for 8.2% of all iPhone ad impressions during the month as iOS impressions grew by 29% compared to 23% for Android.
When it comes to revenue generated by application platform, iOS holds the top spot at 47%, well ahead of second-place Android at 36%. The success of iOS has been driven in large part by the iPad, which saw its revenue double month-over-month based on increased sales and adoption of Millennial's platform.
Popular Stories
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027.
Subscribe to the MacRumors YouTube channel for more ...
Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
This year's major iPhone software update isn't all about AI, though, as the following feature list...
