Japanese Gaming Firm DeNA to Acquire iPhone Developer Ngmoco for $400 Million

In a sign of the increasing size of the iPhone app business, early App Store success story Ngmoco is set to be acquired by Japanese social gaming firm DeNA for $400 million.
DeNA, the Japanese social game giant, said Tuesday that it would acquire Ngmoco, a Silicon Valley iPhone game developer, for $400 million - one of the largest deals ever involving an iPhone application developer and another sign that the iPhone is fast becoming the hottest game device on the market.
DeNA's pursuit of Ngmoco comes as the Japanese firm seeks to rapidly expand its existing focus, which includes a dominant mobile social gaming platform in its home country, to an international and cross-platform scale.
Though the company is little known outside Japan, DeNA's projected revenue for this year is already on par with estimates for Facebook. DeNA booked sales of about 48 billion yen, or $575 million. Ms. Namba said it was on track to double that figure this fiscal year to more than $1 billion.
DeNA has purchased or invested in several other U.S. gaming firms in recent months, but the deal for Ngmoco marks by far its largest foray into the market.
Ngmoco was one of the initial recipients of money from the high-profile $100 million iFund venture capital pool offered by Kleiner Perkins Caufield & Byers. The company had some early App Store success with the likes of Topple and Rolando, but has since become more focused on social gaming with such titles as its We Rule/We Farm/We City series.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...