Apple Q3 2010 Financial Results Set for July 20th - MacRumors
Skip to Content

Apple Q3 2010 Financial Results Set for July 20th

094446 aapl financial results banner

Apple today issued a media alert announcing details for tomorrow's release of its financial results for the third fiscal quarter and second calendar quarter of 2010. The results will be released after the close of tomorrow's trading at approximately 4:30 PM Eastern / 1:30 PM Pacific. Apple's conference call discussing the results will follow at 2:00 PM Pacific and will be available via a live audio webcast. MacRumors will provide running coverage of the conference call highlights.

Apple's third fiscal quarter saw a number of significant product introductions, beginning with the iPad very early in the quarter to begin a multi-stage roll-out across a number of countries. The company followed with revised MacBook Pros just ten days after the initial iPad launch and a MacBook update in mid-May. A redesigned Mac mini made its appearance in mid-June near the end of the quarter, with the iPhone 4 launching in several countries just three days before the end of the quarter. The company did announce, however, that it sold over 1.7 million iPhone 4s in those three days.

For the quarter, analysts are predicting net earnings of $3.10 per share on revenue of $14.74 billion, above Apple's guidance of $2.28-$2.39 profit on $13.0-$13.4 billion of revenue. Apple's year-ago results for the third fiscal quarter of 2009 initially included net earnings of $1.35 per share on revenue of $8.34 billion. Those calculations were based, however, on earlier accounting methods that utilized "subscription accounting" for iPhone and Apple TV revenue. Apple adopted revised accounting standards at the beginning of fiscal 2010, and after retrospective application (PDF) of the new standards, the year-ago quarter yielded net earnings of $2.01 per share on revenue of $9.73 billion.

Popular Stories

app store monthly sub commitment

Apple Introduces App Store Monthly Subscriptions With 12-Month Commitment

Monday April 27, 2026 12:52 pm PDT by
Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable. This new payment option allows you to offer subscribers more affordable...
Dynamic Island iPhone 18 Pro Feature

This Is What the iPhone 18 Pro Looks Like

Saturday April 25, 2026 10:00 am PDT by
A recent leak provides our best look yet at the design of Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Leaker Sonny Dickson recently shared images of the first iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone dummy models. The images largely conform with rumors about the designs of the three devices and provide the first real visual confirmation of how they will look. ...
MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...