AdMob: iOS Platform Continues to Lead in Mobile Data Usage, But Android Surging

As it has done on a monthly basis for the past several years, AdMob today released a new Mobile Metrics Report for May 2010. The report highlights worldwide trends in mobile requests to its ad network from over 23,000 mobile websites and applications.

This month's report shows continued strength for the iPhone and other iOS devices during the lead-up to the iPhone 4 launch just last week. Google, AdMob's parent company, is making strong inroads with its Android operating system, however, growing rapidly from a negligible share of the mobile ad request market only a year ago to approximately 25% today.

152829 admob may 2010 os share

Android's overall strength, however, results from its inclusion on a wide variety of smartphones from a variety of manufacturers. That is in contrast to Apple, which offers essentially only a single iPhone that currently leads the pack by a wide margin with nearly 40% of worldwide ad requests compared to only 6.8% for the second-place Motorola Droid.

AdMob's data also offers an interesting glimpse into the geographic distribution of Apple's "iOS" family of devices. Among the interesting pieces of data included in the report is a note that fewer than half of all iOS devices are located in North America, with 43% residing in the United States and 5% in Canada. When it comes to the iPad specifically, however, the U.S. sees a full 58% of the devices, an unsurprising result given that Apple is still working to roll the device out to its international markets.

152829 admob may 2010 ios distribution

In comparing iOS and Android devices, the report shows that Android is rapidly approaching the iPhone's ad request share in the U.S., with 11.2 million unique iPhones registering there during May while 8.5 million Android devices appeared on the company's network. As many have argued, however, Apple's iPod touch and iPad also contribute significantly to the "iOS ecosystem" and, while not true smartphones, should be counted in some way as important players in the mobile web and application market. Adding in iPod touch and iPad data boosts iOS devices to 19.3 million in the U.S., giving iOS a 2-to-1 advantage over Android. Worldwide, the data leans even more strongly in Apple's favor as Android has yet to catch on significantly in most international markets, with iOS devices out-numbering Android devices 3.5-to-1 on a global basis.

152826 admob may 2010 android ios 500

With today's release AdMob also noted that its monthly metrics reports will be going on hiatus for at least the next several months as the company looks to rethink the best way of sharing information on the rapidly-growing mobile market with the public.

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
ios 15 home screen icons

iOS 15 Lets You Drag and Drop Images and Text Across Apps

Saturday June 12, 2021 3:17 pm PDT by
Apple this week previewed iOS 15, which is available now in beta for developers ahead of a public release later this year. One smaller but useful new feature added is the ability to drag and drop images, text, files, and more across apps on iPhone. MacStories editor-in-chief Federico Viticci demonstrated the new feature in a tweet: Using cross-app drag and drop on iPhone in iOS 15. Finally 🎉 #WW ...
ipad iphone duo ios 12

Apple Releases iOS and iPadOS 12.5.4 Security Fix for Older iPhones and iPads

Monday June 14, 2021 10:15 am PDT by
Apple today released new iOS and iPadOS 12.5.4 updates, with the new software aimed at older devices that are unable to run the iOS 14 update that's available on modern devices. The iOS and iPadOS 12.5.4 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software...
apple new iphone case colors

Apple Releases New Sunflower, Cloud Blue and Electric Orange iPhone 12 Cases

Monday June 14, 2021 11:12 am PDT by
Apple today released silicone iPhone cases for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini in a series of new colors that include sunflower, cloud blue, and electric orange. Sunflower is a bright yellow shade, cloud blue is a soft, light blue, and electric orange is a bright orange that's darker than the kumquat color and more orange than pink citrus. The new cases are priced starting...
files app ipados 15

iPadOS 15: Files App Gains NTFS Support, Progress Indicator, and More

Tuesday June 15, 2021 3:41 am PDT by
Apple in iPadOS 15 has added the ability to access NTFS-formatted media from within the Files app. The additional support for the Windows-related format, first discovered by YouTuber Steven Fjordstrøm, is read-only, so like on macOS you can't modify files stored on NTFS devices, but you can at least copy any data on them for working on elsewhere on your iPad. The Files app has also gotten a...
apple virtual game controller ios 15

Apple Makes New On-Screen Game Controller Available to Developers on iOS 15 and iPadOS 15

Saturday June 12, 2021 12:36 pm PDT by
During the Platforms State of the Union at WWDC this week, Apple unveiled a new API for iOS 15 and iPadOS 15 that enables developers to implement an on-screen virtual game controller in their iPhone and iPad games with just a few lines of code. While many iPhone and iPad games already offer on-screen controls, Apple's new virtual game controller is available to all developers, easy to add,...
apple store palo alto

Apple Stores to Drop Mask Requirement for Vaccinated Customers This Week

Sunday June 13, 2021 11:31 am PDT by
Apple will no longer require vaccinated customers to wear masks inside their retail stores in the U.S, a major shift in policy compared to last month, according to Bloomberg. The new change, expected to go into effect on Tuesday, will no longer require customers who have been fully vaccinated against COVID-19 to wear masks inside Apple Stores in the United States. Bloomberg notes that Apple...
nomad airtag wallet card 2

Nomad's Latest Accessory Makes It Easier to Put an AirTag in Your Wallet

Monday June 14, 2021 12:00 pm PDT by
Nomad, known for its range of accessories designed for Apple devices, today announced the Card for AirTag, which is designed to make it easier for an AirTag to fit inside a wallet for tracking purposes. With Card for AirTag, an AirTag fits inside the middle of a card-shaped holder that's then meant to fit inside of a wallet. According to Nomad, the design offers a smooth, uniform shape that...