AdMob: iOS Platform Continues to Lead in Mobile Data Usage, But Android Surging

As it has done on a monthly basis for the past several years, AdMob today released a new Mobile Metrics Report for May 2010. The report highlights worldwide trends in mobile requests to its ad network from over 23,000 mobile websites and applications.

This month's report shows continued strength for the iPhone and other iOS devices during the lead-up to the iPhone 4 launch just last week. Google, AdMob's parent company, is making strong inroads with its Android operating system, however, growing rapidly from a negligible share of the mobile ad request market only a year ago to approximately 25% today.

152829 admob may 2010 os share

Android's overall strength, however, results from its inclusion on a wide variety of smartphones from a variety of manufacturers. That is in contrast to Apple, which offers essentially only a single iPhone that currently leads the pack by a wide margin with nearly 40% of worldwide ad requests compared to only 6.8% for the second-place Motorola Droid.

AdMob's data also offers an interesting glimpse into the geographic distribution of Apple's "iOS" family of devices. Among the interesting pieces of data included in the report is a note that fewer than half of all iOS devices are located in North America, with 43% residing in the United States and 5% in Canada. When it comes to the iPad specifically, however, the U.S. sees a full 58% of the devices, an unsurprising result given that Apple is still working to roll the device out to its international markets.

152829 admob may 2010 ios distribution

In comparing iOS and Android devices, the report shows that Android is rapidly approaching the iPhone's ad request share in the U.S., with 11.2 million unique iPhones registering there during May while 8.5 million Android devices appeared on the company's network. As many have argued, however, Apple's iPod touch and iPad also contribute significantly to the "iOS ecosystem" and, while not true smartphones, should be counted in some way as important players in the mobile web and application market. Adding in iPod touch and iPad data boosts iOS devices to 19.3 million in the U.S., giving iOS a 2-to-1 advantage over Android. Worldwide, the data leans even more strongly in Apple's favor as Android has yet to catch on significantly in most international markets, with iOS devices out-numbering Android devices 3.5-to-1 on a global basis.

152826 admob may 2010 android ios 500

With today's release AdMob also noted that its monthly metrics reports will be going on hiatus for at least the next several months as the company looks to rethink the best way of sharing information on the rapidly-growing mobile market with the public.

Popular Stories

apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
M3 iPad Feature 3

Apple Event for New iPads Still Considered 'Unlikely' Following Delays

Tuesday April 9, 2024 6:37 am PDT by
Apple is "unlikely" to hold an event to announce new iPad Pro and iPad Air models, according to sources cited by Taiwanese supply chain publication DigiTimes. Bloomberg's Mark Gurman already said Apple was not planning to hold an event for the new iPads, but he made this claim back in early March, before it was reported that the devices were postponed due to manufacturing delays. With the...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...