The Wait for New MacBook Pros Continues, More Best Buy SKUs Found
Earlier this week, we noted that an image had been posted to our forums purportedly showing Best Buy's internal inventory system listing three unknown Apple products described only as "Dummy SKUs" and serving as placeholders for expected future products. While screenshots from Best Buy's systems have generally been unreliable, one such posting last year did turn out to presage the release of an updated MacBook, so we do tend to make note of these occurrences.
AppleInsider today publishes a detail page for one of the entries shown in our previously-published screenshot, showing an "In Stock Date" of March 14th for the unknown product. No other significant information beyond that already visible in the earlier screenshot can be seen on the new image.
For comparison purposes, last year's screenshot showed a valid UPC code and model number for the unreleased MacBook, data not included on the new screenshot and therefore resulting in significantly less confidence that Best Buy possess specific knowledge of a new Apple release. Also notable is that last year's screenshot listed an "In Stock Date" of May 31st, 2009 when the update was actually released on May 27th. Whether Best Buy had simply been guessing at a release date or if it was simply scheduled to receive its first shipments a few days after Apple's release is unknown.
Gizmodo today also publishes a screenshot from the inventory system at a Canadian Best Buy showing a slew of dummy SKUs for unidentified Apple products. The source also notes that he saw "fully-speced high end iMacs in inventory that were not in stores yet," but it is unclear exactly what the source might be referring to.
Regardless of whether the screenshots reflect actual knowledge on the part of Best Buy of Apple's product release plans, an update to Apple's MacBook Pro line is
widely expected in the near future. Apple is expected to adopt Intel's new
mobile processors for its next refresh, and apparent
benchmarking data for one such model appeared online in recent weeks, further stoking anticipation of a revision.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...