Source Speaks to Apple's Motivation Behind Lala Acquisition

In case you missed it, Apple acquired a streaming music service called Lala Media late last week. The acquisition has generated the obvious speculation about what Apple might do with a streaming music service. Apple's official response was, of course, unrevealing:

"Apple buys smaller technology companies from time to time and we generally do not comment on our purpose or plan."

While a New York Times article suggested it was primarily a talent acquisition with Apple's interest lying with the engineers, a Reuters source over the weekend suggests Apple is indeed looking towards adding streaming to iTunes:

"Apple recognizes that the model is going to evolve into a streaming one and this could probably propel iTunes to the next level," said the person.

The source also stated that Apple was looking into new ways to expand iTunes beyond being a download service for songs.