AT&T Considering $10 Drop in iPhone Monthly Plan Rates?
TheStreet.com reports on comments from analyst Michael Cote suggesting that AT&T is considering reducing the basic monthly iPhone plan from $69 to $59 alongside an announcement of the next-generation iPhone at next month's Worldwide Developers Conference.
AT&T is considering a $10 price cut for the iPhone's monthly service plan when Apple introduces the newest version of the phone next month.
There is a "strong possibility" that AT&T will drop the entry-level price to $59 from $69, says Cote Collaborative analyst Michael Cote, an industry pricing strategist. The announcement, he said, will probably accompany the launch of the new iPhone on June 8, during Apple's World Wide Developers Conference.
Cote reports that iPhone sales through Wal-Mart have failed to meet expectations, giving Apple concerns about pricing barriers. While Cote does not see Apple introducing a lower-cost "iPhone nano" as has been rumored for some time, his comments indicate that AT&T is also recognizing the pricing difficulties and is willing to work to make iPhone contracts more affordable, thereby stimulating demand.
Recent sales success for Research in Motion's BlackBerry models, as well as increased competition from the upcoming Palm Pre and forthcoming touchscreen handsets from Nokia, are placing pressure on Apple to continue to find ways to generate new customers.
Finally, Cote points to an approaching "fashion milepost" for the iPhone, as popular phones and other gadgets tend to lose their appeal in their third year on the market, although Apple would certainly argue that continued innovations on both the software and hardware fronts should allow the iPhone to remain at the head of the pack.
Popular Stories
Alleged photos and videos of an unannounced 14-inch MacBook Pro with an M4 chip continue to surface on social media, in what could be the worst product leak for Apple since an employee accidentally left an iPhone 4 prototype at a bar in California in 2010. The latest video of what could be a next-generation MacBook Pro was shared on YouTube Shorts today by Russian channel Romancev768, just...
An alleged unboxing video for an unannounced 14-inch MacBook Pro with the M4 chip was uploaded to YouTube today by Russian channel Wylsacom. The video was later linked to on social media platform X by Bloomberg's Mark Gurman. It is possible that this is the same MacBook Pro box shown in photos that were shared by leaker ShrimpApplePro in late September, as he claimed that this MacBook Pro...
Apple's new Vitals app for watchOS 11 appears to be impressing some users with its ability to detect potential illness days before symptoms manifest, according to recent reports on Reddit. The Apple Watch app, which analyzes key health metrics measured during sleep over the last seven days, appears to be providing early warnings of impending sickness for at least some Apple Watch wearers...
Rumors strongly suggest Apple will release the seventh-generation iPad mini in November, nearly three years after the last refresh. Here's a roundup of what we're expecting from the next version of Apple's small form factor tablet, based on the latest rumors and reports. Design and Display The new iPad mini is likely to retain its compact 8.3-inch display and overall design introduced with...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
We're nearing the end of the iOS 18.1 beta testing process, but Apple is continuing to make tweaks to refine built-in features ahead of when the software launches. With testing winding down, there are fewer new additions, but Apple has made changes worth noting. The new beta is available for both developers and public beta testers. Control Center In the Control Center, Apple has added new...
Apple will announce several new M4 Mac models around the end of October, with the company planning to launch at least some of them as soon as Friday, November 1, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple will launch a new M4 version of its low-end 14-inch MacBook Pro, as well as higher-end 14-inch and 16-inch MacBook Pro models...
The current Apple TV was released two years ago this month, so you may be wondering when the next model will be released. Below, we recap rumors about a next-generation Apple TV. In January 2023, Bloomberg's Mark Gurman reported that a new Apple TV was planned for release in the first half of 2024:Beyond the future smart displays and new speaker, Apple is working on revamping its TV box....
