Gartner has released a preliminary report detailing U.S. and worldwide PC shipments for the first quarter of 2009. The report pegs Apple's U.S. market share in fourth place among vendors at 7.4%, down from 8.0% in the fourth quarter of 2008. More importantly, the report shows a slight decline in market share over the year-ago quarter, when Apple held 7.5% market share.
Apple's U.S. Market Share Trend: 1Q06-1Q09 (Gartner)
Apple's U.S. computer shipments showed a 1.1% decline over the year-ago quarter, compared to an overall U.S. industry decline of 0.3%. Gartner notes that the overall PC market performed better than expected, due in significant part to strong sales of "mini notebooks" or netbooks, a market segment in which Apple does not currently compete. Gartner also suggests that the average selling price of computers sold in the first quarter of 2009 may have shrunk as much as 20% due to this explosion in netbook sales. Consequently, while Apple's market share has apparently slipped, its gross revenue and profits are likely to have held up better than the industry average.
Also of note, HP was able to pass Dell for the top spot among U.S. PC shipments, taking that position for the first time since 2001.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q09 (Thousands of Units)
IDC has released a similar report showing Apple with 7.6% market share and a decline in U.S. sales of 1.2% over the year-ago quarter. IDC's numbers, however, are showing a slightly steeper decline in U.S. sales for the overall PC market at 3.1%. Apple remains unable to break into the top five vendors for worldwide PC shipments in either survey, with Toshiba continuing to hold the fifth spot with approximately 5.5% market share, a significant bump over their previous numbers.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
