Pepsi to Team Up with Amazon for Superbowl MP3 Giveaway?

Pepsi and Amazon are negotiating a deal to give away up to 1 billion songs during a music-giveaway promotion that will launch during the 2008 Superbowl on February 3rd, according to Billboard Magazine. The deal is reminiscent of the early iTunes-Pepsi promotional giveaways that were launched at the 2004 and 2005 Superbowls.

In the upcoming promotion, however, Amazon will replace Apple as the music distributor, providing MP3s from their DRM-free Music Store which launched as an early Beta in September. Amazon's DRM-free store works on Macs and integrates remarkably well with iTunes.

The negotiations also serve as a push for several labels to join the DRM-free movement, since the promotion is sure to attract a large number of customers. Wal-Mart is also forcing the issue by alerting Warner Music Group and Sony BMG that they will pull all of their Windows Media Audio (DRM) format music from Wal-Mart's site by January if the labels have not yet provided their music in MP3 format.

At present, the labels offering DRM-free music are fragmented across stores. EMI was first to announce the launch of DRM-free music in iTunes, while Universal is offering DRM free music to everyone but iTunes.

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
m1 mac mini screen

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...