Apple iPhone Displays at Apple Stores (and AT&T Stores) [Updatedx3]

It appears that Apple iPhone displays are going up at Apple Stores. TUAW noted that a "large, covered rectangular display" appeared at the 5th Avenue Apple Store last night. They've also posted a small gallery of images of the shrouded display. Apple Store employees were reportedly unable to give out any further information.

The displays have been revealed at other locations and show large video demonstrations of the iPhone:

586383581 80e7566521 b 300
Photo courtesy of sminman

We'd heard rumors that Apple Stores would be getting more promotional displays this Friday, and there had been hopes (though unconfirmed) that iPhone rate plans details would also be announced at that time.

Update: Pulse took these photos at the Apple Store in Hollywood. It appears to have a power cord: 1 2 3

Update 2:: Some more photos, courtesy of sminman:

586383195 76d3898843 b 125 586383581 80e7566521 b 70 586383659 0fa0da4a3a b 125 586383713 170a0c999f b 70

Update 3: AT&T stores also got their own iPhone displays installed overnight.

Top Stories

omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
fake airpods 3

Full AirPods 3 Feature Breakdown: Everything Rumors Say We Can Expect

Thursday September 2, 2021 8:17 am PDT by
With Apple's third-generation AirPods believed to be arriving alongside the iPhone 13, which is just a few weeks away, we have compiled all of the coherent rumors from our news coverage to build a full picture of the features and upgrades coming to the company's next-generation wireless earbuds. AirPods 3 clones in a clear case, reportedly showing the next-generation design. It is worth...
iphone 13 iphone 13 pro cameras

Leak Reveals Four Major iPhone 13 Camera Features

Friday September 3, 2021 2:09 am PDT by
The iPhone 13 models will offer at least four significant new camera software features, recent reports have suggested. According to a report from reliable Bloomberg journalist Mark Gurman, Apple plans to introduce a new camera feature called "Cinematic Video" on the iPhone 13. Cinematic Video would effectively bring Portrait Mode to video, allowing users to record footage with an added sense ...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
ted lasso biscuits

Apple Sends 50 Boxes of 'Ted Lasso' Biscuits to Wrexham AFC Soccer Club Owned by Ryan Reynolds and Rob McElhenney

Thursday September 2, 2021 4:42 pm PDT by
In a recent episode of Apple TV+ series "Ted Lasso," Jeremy Swift's character Higgins briefly poked fun at actors Ryan Reynolds and Rob McElhenney purchasing Welsh soccer club Wrexham AFC last year. That led Reynolds and McElhenney to respond on Twitter with a humorous letter teasing legal action unless Apple sent over two large boxes of Ted Lasso biscuits. Wrexham AFC today confirmed...
Apple Watch 7 Unreleased Feature Flat

Apple Watch Series 7 Production Will Reportedly Ramp Up at End of September, New MacBook Pros Expected Later in Fall

Thursday September 2, 2021 6:26 am PDT by
Following a report earlier this week from Nikkei Asia that claimed volume production of upcoming Apple Watch Series 7 models had been delayed due to manufacturing challenges, a new report has offered a more specific timeframe. According to a paywalled preview of a DigiTimes report, suppliers are scheduled to ramp up Apple Watch Series 7 production starting at the end of September. That...
Apple car wheel icon feature purple

Apple Reportedly in Talks With Toyota About Apple Car Production Starting 2024

Thursday September 2, 2021 4:33 am PDT by
Apple is rumored to be in Asia visiting Toyota as it prepares to lay the supplier groundwork to mass produce a branded car by 2024, according to a new report by DigiTimes. Apple representatives were said to have met with South Korea's SK Group and LG Electronics last month to discuss Apple Car development, and now Japan's Toyota is being touted as its next potential destination. Apple...
apple wallet drivers license

Apple Announces First U.S. States That Will Let You Add Your Driver's License to Your iPhone

Wednesday September 1, 2021 6:15 am PDT by
Apple today announced the first U.S. states that will be rolling out the ability for residents to add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch. Arizona and Georgia will be the first states to support the feature, with Connecticut, Iowa, Kentucky, Maryland, Oklahoma, and Utah to follow, according to Apple. Apple said select TSA security checkpoints in ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
arizona car proving grounds

Arizona Vehicle Testing Site Rumored to Be Used by Apple Purchased for $125 Million

Friday September 3, 2021 11:35 am PDT by
A former Chrysler proving grounds for automotive testing outside of Phoenix, Arizona, that has been rumored to be used by Apple was recently purchased for $125 million by the firm that has been leasing it for the past five years, according to AZ Big Media. Back in 2017, it was reported that a company by the name of Route 14 Investment Partners LLC had signed a lease to use the facility, with ...