Variety reports on a new entity on the iTunes Store. Apple started selling "That" (iTunes Link) a 39 minute snowboarding direct-to-DVD action video by Forum Snowboards. According to the article this "is the first time iTunes has sold video content that didn't come from an established network, studio or distributor."
After 10 months of negotiations, Forum Snowboards accepted the $1.99 lower price point of the iTunes TV section, where the video is found.
"People are not buying DVDs the way they used to, and it's becoming increasingly easy to get (illegal) versions of our content online, so we're thrilled to be able to pioneer an agreement like this with iTunes," said Mike Nusenow, general manager of the Program, Forum's parent company.
While this only represents a single indie video, it opens up the doors for Apple to distribute other independent authors through iTunes.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
