Gartner has released preliminary market share numbers for 3Q 2006 (calendar, Apple's financial 4Q) which show Apple seeing substantial industry growth at 1.5%. Apple now ships 6.1% of all U.S. "PCs", 4th in the industry behind Gateway (6.4%), HP (23%), and Dell (32.1%). Apple did not place in the top-5 in worldwide PC shipments, so that data was not available.
"Two factors that contributed to the poor performance in the U.S. market were continued weakness in the professional desk-based market, and the carry-over effect from strong sales in the second quarter. Strong sales to the home market, fueled by solid back to school sales and mobile PCs could not offset the decline in other areas." -- Mikako Kitagawa, principal analyst for Gartner Dataquests Client Computing Markets Group.
Apple indicated yesterday that while reaction to the Mac Pro has been positive, the professional community may be holding off until an Intel-native Creative Suite ships (expected spring 2007). On the flip side, a recent article in a Princeton University newspaper indicates that Apple is indeed doing very well in the growing education market.
Recent research has indicated that Apple is poised to grab even more "switchers" this holiday season, which promises to translate into even more market share.
Of interest, Dell has consistently been losing market share to rival HP in both U.S. and Worldwide markets, and HP took the #1 spot on the Worldwide market with 16.3% compared to Dell's 16.1%.
Sunday October 12, 2025 7:05 am PDT by Joe Rossignol
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman.
Apple's "Mac Your Calendars" teaser last October
In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip.
Gurman...
Saturday October 11, 2025 6:59 pm PDT by Joe Rossignol
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released within the next few weeks.
Last month, Apple released iOS...
Friday October 10, 2025 5:57 am PDT by Tim Hardwick
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows.
Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver.
The Naver blog account yeux1122, which aggregates rather than originates Apple...
Saturday October 11, 2025 10:10 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices.
Below, we have recapped some of the early iPhone 18 Pro rumors so far.
Smaller Dynamic Island
The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
Monday October 13, 2025 8:25 am PDT by Eric Slivka
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV.
A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
Sunday October 12, 2025 9:24 am PDT by Joe Rossignol
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman.
It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds."
AirPods Pro 2...
Wednesday October 8, 2025 12:30 pm PDT by Joe Rossignol
Apple's hardware engineering chief John Ternus remains the "leading contender" to become the company's next CEO, according to Bloomberg's Mark Gurman.
Ternus is 50 years old, so he is still young enough to have a long run at the helm of Apple, after current CEO Tim Cook retires. He is already a key decision-maker at Apple, according to Gurman, and he appears to have a charismatic...
Friday October 10, 2025 1:18 pm PDT by Joe Rossignol
Apple is planning to release a base MacBook Pro with a standard M5 chip before higher-end models with M5 Pro and M5 Max chips, according to AppleInsider's sources with "knowledge of macOS Tahoe development and hardware testing."
The report said a MacBook Pro with an M5 chip is "nearing release," and Apple has apparently been testing this model with an unreleased macOS 26.0.2 version....
Thursday October 9, 2025 7:00 am PDT by Joe Rossignol
While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.
The graphic for Apple's "Unleashed" event in October 2021
Below, we have recapped everything to know about a potential Apple event this October.
When
The table below outlines when Apple teased its October launches over the past...