A new survey by ChangeWave Research reveals that Apple is poised to grab more PC switchers this holiday season.
ChangeWave Research surveyed its members which are described as a "group of 9000 businesses, technology and medical professionals who are working on the front line of technological change."
Apple's share of laptops bought July-September was up 3 percentage points to an all-time high of 12% among alliance members. Its share of desktops purchased the past 90 days fell 4 points to 7%. In the next six months, Apple's share of all planned desktop purchases is up 4 points to 18%. Its share of planned laptop purchases is down 2 points to 17%.
Meanwhile, according to IDC, Apple's U.S. marketshare was 4.8% in the second quarter, up from 4.4% a year ago, while its worldwide marketshare remains at 2.5%.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Monday August 31, 2026 11:19 am PDT by Joe Rossignol
Apple's press release for the new Mac Studio with M5 Max and M5 Ultra chips last week initially stated that the computer had "next-generation SSD architecture built on PCIe Gen 6." However, as spotted by the French blog MacGeneration, Apple removed the PCIe 6.0 mention from the announcement shortly after it was published.
The press release still mentions that the new Mac Studio has a...
