Apple has launched an online campaign for the new Intel Macs using the same theme as the television ad which was previewed at Macworld San Francisco.
The new ads can be seen at adverlicio.us. The banner ads contain the tag line "Today the Intel chip is being set free" with the Apple logo and "Mac" prominently displayed.
It was previously noted that Intel was unaware of the ad campaign before it was first shown at Macworld San Francisco. The television version of the ad claims that the Intel chip had been trapped inside "dull little boxes".
"Never would we characterize our customers that way," Intel Vice President Deborah Conrad said in an interview.
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
iPhone 17e features the same overall design as...
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.
In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
