Much of the news surrounding Apple these days has Intel intimately involved. Intel Macs are widely expected to be announced soon at Macworld San Francisco.
Businessweek looks at Intel and their recent corporate shift which will be featured at CES next week.
Indeed, Intel does plan to change their corporate branding by changing their logo and spending $2.5 billion advertising and marketing blitz. Now led by Paul Otellini, Intel is shifting its focus from PCs alone to software and hardware "platforms" ranging from consumer electronics to health care.
Apple's role in this is also a departure for Intel:
For years, Grove and Barrett pooh-poohed Apple as a niche company whose products had sleek form, but nowhere near the function of computers with Intel's chips. Yet Otellini set about wooing Jobs almost from the start.
Otellini believes that Apple has been a front-runner in design and "as they start taking advantage of some of our lower-power products, that form factor will improve significantly. I think it will help drive a trend toward smaller, cheaper, cooler."
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
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CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today.
This alleged change in strategy comes after Apple was forced to delay its more...
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett.
In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum.
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