The ads, filmed by Errol Morris, had reportedly already gone into production. 60 individuals who responded to Apple's call for iPod-related Switch stories were reportedly flown out to L.A. and interviewed on camera. ThinkSecret reports there were disagreements between Apple and Morris on the direction of the campaign:
Nevertheless, it came as a surprise to many parties involved when word arrived late Wednesday that Apple had officially abandoned the new Switch campaign for good.
Apple reportedly had invested a significant amount of money into this campaign already. No word on what direction Apple is going to take at this point with regard to advertising.
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes.
New Emoji
Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Thursday March 12, 2026 6:10 am PDT by Joe Rossignol
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans.
Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026.
"While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
