MacWorld SF 2004 Rumor Wrapup: Winners and Losers

After each major event, MacRumors provides a wrapup of rumors to reveal the sources of the most accurate and inaccurate information. Readers are encouraged to read our MacWorld Rumor Roundup that was written prior to the actual event.

As far as MacWorld Expos go, pre-Expo hype was somewhat subdued this round -- except perhaps for the extensive coverage of Mini iPod rumors that exploded across the web in the days before the event.

Mini iPods

Actual "Mini" iPod rumors first originated on MacRumors' Page 2 of all places. (Page 2 was formed to serve as a webpage that reports on uncertain rumors and other dubious content.) This first "Mini" report pointed to 2GB sizes and multiple colors, which only turned out to be partially correct.

Prior to this report, AppleTurns had predicted the coming of "modestly-featured and modestly-priced" entry level iPods arriving at MacWorld Expo.

AppleInsider added the possibility of a 4GB configuration while ThinkSecret cited "reliable sources" that new 2GB and 4GB iPods would offer multiple colors (including stripes) and also "start at around $100US". Finally, MacRumors sources confirmed the mini-physical-size of the new iPods as well as one of the planned colors (gold).

As readers are painfully aware, the new iPods did not completely match these early rumors. No 2GB size was introduced, and the price point was much higher than some reports had suggested. However, there is enough correlation (Mini iPod, 4GB Size, Colors) that one can not write off the rumors as complete fabrication. This suggests that 2GB devices may have been or may continue to be in the works in Apple's labs.

Of interest however... was the emergance of many accurate details on a last minute Page 2 report. Posted on the day prior to the Keynote, the latest report seemed to have most of the elements of the new announcement ($249 "credit card" sized iPod) but at the same time this information was overshadowed by some other inaccuracies in the report (10,000 songs).

iApps/3rd Party Apps

Apple trademarked Garage Band in September 2003, spawing significant (and apparently justified) speculation. Rumors of a new consumer audio app and pro audio app circulated, but even with firm confirmation of its release, the details were only revealed in the same curious Page 2 report that revealed much of the iPod Mini information.

Meanwhile ThinkSecret accurately reported that iLife would see updates while MacRumors sources provided some small details to the new iApp revisions.

AppleInsider accurately predicted the MS Office 2004 and VPC 7 announcements at the expo.

Xserve G5

Xserve G5 updates have been long in the coming, and we finally received confirmation of the impending release. After a premature prediction of Xserve updates, Appleinsider since was able to provide a brief but accurate description of the new Xserves ("3 drive bays, as opposed to 4, separated by two circular openings on the front of the chassis").

PowerMac Updates?

Despite "corroborating" reports from Appleinsider that PowerMacs would see updates at MacWorld San Francisco, true to ThinkSecret's predictions we saw no PowerMac updates at MacWorld. With 90nm PowerPCs now in production, we should expect the new PowerMacs to take advantage of this new technology. Readers are cautioned, however, that the accuracy of recent PowerPC rumors remain in question as at least one has been shown to be incorrect (regarding SSOI technology).

Fakes

Perhaps the most vocal reports surrounding the weeks prior to the expo were those of fake product images and product descriptions that propogated over the Mac Web. With all eyes on Apple as well as the proliferation of Mac Rumor sites, individuals frequently attempt to catch their 15 minutes of fame prior to the event by fabricating rumors.

This time these came in the form of fake iTunes screenshots, the Apple iBox and even an entire fake Xserve G5 reseller website. Readers are reminded that anonymous rumor submissions to these random sites are rarely accurate, and that resellers are not privy to early product knowledge.

Summary

No single site came out on top this round. Rumors from each of the major rumor sites have had only partial accuracy. However, of most interest is that MacRumors' Page 2 has been a source of at least some accurate information (and its share of inaccurate information), despite the inability to confirm most of the information provided.

Readers are reminded that non-Expo related Apple Product announcements are quickly becoming the norm so we may see more product updates in the coming weeks.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....