MacWorld SF 2004 Rumor Wrapup: Winners and Losers

After each major event, MacRumors provides a wrapup of rumors to reveal the sources of the most accurate and inaccurate information. Readers are encouraged to read our MacWorld Rumor Roundup that was written prior to the actual event.

As far as MacWorld Expos go, pre-Expo hype was somewhat subdued this round -- except perhaps for the extensive coverage of Mini iPod rumors that exploded across the web in the days before the event.

Mini iPods

Actual "Mini" iPod rumors first originated on MacRumors' Page 2 of all places. (Page 2 was formed to serve as a webpage that reports on uncertain rumors and other dubious content.) This first "Mini" report pointed to 2GB sizes and multiple colors, which only turned out to be partially correct.

Prior to this report, AppleTurns had predicted the coming of "modestly-featured and modestly-priced" entry level iPods arriving at MacWorld Expo.

AppleInsider added the possibility of a 4GB configuration while ThinkSecret cited "reliable sources" that new 2GB and 4GB iPods would offer multiple colors (including stripes) and also "start at around $100US". Finally, MacRumors sources confirmed the mini-physical-size of the new iPods as well as one of the planned colors (gold).

As readers are painfully aware, the new iPods did not completely match these early rumors. No 2GB size was introduced, and the price point was much higher than some reports had suggested. However, there is enough correlation (Mini iPod, 4GB Size, Colors) that one can not write off the rumors as complete fabrication. This suggests that 2GB devices may have been or may continue to be in the works in Apple's labs.

Of interest however... was the emergance of many accurate details on a last minute Page 2 report. Posted on the day prior to the Keynote, the latest report seemed to have most of the elements of the new announcement ($249 "credit card" sized iPod) but at the same time this information was overshadowed by some other inaccuracies in the report (10,000 songs).

iApps/3rd Party Apps

Apple trademarked Garage Band in September 2003, spawing significant (and apparently justified) speculation. Rumors of a new consumer audio app and pro audio app circulated, but even with firm confirmation of its release, the details were only revealed in the same curious Page 2 report that revealed much of the iPod Mini information.

Meanwhile ThinkSecret accurately reported that iLife would see updates while MacRumors sources provided some small details to the new iApp revisions.

AppleInsider accurately predicted the MS Office 2004 and VPC 7 announcements at the expo.

Xserve G5

Xserve G5 updates have been long in the coming, and we finally received confirmation of the impending release. After a premature prediction of Xserve updates, Appleinsider since was able to provide a brief but accurate description of the new Xserves ("3 drive bays, as opposed to 4, separated by two circular openings on the front of the chassis").

PowerMac Updates?

Despite "corroborating" reports from Appleinsider that PowerMacs would see updates at MacWorld San Francisco, true to ThinkSecret's predictions we saw no PowerMac updates at MacWorld. With 90nm PowerPCs now in production, we should expect the new PowerMacs to take advantage of this new technology. Readers are cautioned, however, that the accuracy of recent PowerPC rumors remain in question as at least one has been shown to be incorrect (regarding SSOI technology).

Fakes

Perhaps the most vocal reports surrounding the weeks prior to the expo were those of fake product images and product descriptions that propogated over the Mac Web. With all eyes on Apple as well as the proliferation of Mac Rumor sites, individuals frequently attempt to catch their 15 minutes of fame prior to the event by fabricating rumors.

This time these came in the form of fake iTunes screenshots, the Apple iBox and even an entire fake Xserve G5 reseller website. Readers are reminded that anonymous rumor submissions to these random sites are rarely accurate, and that resellers are not privy to early product knowledge.

Summary

No single site came out on top this round. Rumors from each of the major rumor sites have had only partial accuracy. However, of most interest is that MacRumors' Page 2 has been a source of at least some accurate information (and its share of inaccurate information), despite the inability to confirm most of the information provided.

Readers are reminded that non-Expo related Apple Product announcements are quickly becoming the norm so we may see more product updates in the coming weeks.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...