MacWorld SF 2004 Rumor Wrapup: Winners and Losers

After each major event, MacRumors provides a wrapup of rumors to reveal the sources of the most accurate and inaccurate information. Readers are encouraged to read our MacWorld Rumor Roundup that was written prior to the actual event.

As far as MacWorld Expos go, pre-Expo hype was somewhat subdued this round -- except perhaps for the extensive coverage of Mini iPod rumors that exploded across the web in the days before the event.

Mini iPods

Actual "Mini" iPod rumors first originated on MacRumors' Page 2 of all places. (Page 2 was formed to serve as a webpage that reports on uncertain rumors and other dubious content.) This first "Mini" report pointed to 2GB sizes and multiple colors, which only turned out to be partially correct.

Prior to this report, AppleTurns had predicted the coming of "modestly-featured and modestly-priced" entry level iPods arriving at MacWorld Expo.

AppleInsider added the possibility of a 4GB configuration while ThinkSecret cited "reliable sources" that new 2GB and 4GB iPods would offer multiple colors (including stripes) and also "start at around $100US". Finally, MacRumors sources confirmed the mini-physical-size of the new iPods as well as one of the planned colors (gold).

As readers are painfully aware, the new iPods did not completely match these early rumors. No 2GB size was introduced, and the price point was much higher than some reports had suggested. However, there is enough correlation (Mini iPod, 4GB Size, Colors) that one can not write off the rumors as complete fabrication. This suggests that 2GB devices may have been or may continue to be in the works in Apple's labs.

Of interest however... was the emergance of many accurate details on a last minute Page 2 report. Posted on the day prior to the Keynote, the latest report seemed to have most of the elements of the new announcement ($249 "credit card" sized iPod) but at the same time this information was overshadowed by some other inaccuracies in the report (10,000 songs).

iApps/3rd Party Apps

Apple trademarked Garage Band in September 2003, spawing significant (and apparently justified) speculation. Rumors of a new consumer audio app and pro audio app circulated, but even with firm confirmation of its release, the details were only revealed in the same curious Page 2 report that revealed much of the iPod Mini information.

Meanwhile ThinkSecret accurately reported that iLife would see updates while MacRumors sources provided some small details to the new iApp revisions.

AppleInsider accurately predicted the MS Office 2004 and VPC 7 announcements at the expo.

Xserve G5

Xserve G5 updates have been long in the coming, and we finally received confirmation of the impending release. After a premature prediction of Xserve updates, Appleinsider since was able to provide a brief but accurate description of the new Xserves ("3 drive bays, as opposed to 4, separated by two circular openings on the front of the chassis").

PowerMac Updates?

Despite "corroborating" reports from Appleinsider that PowerMacs would see updates at MacWorld San Francisco, true to ThinkSecret's predictions we saw no PowerMac updates at MacWorld. With 90nm PowerPCs now in production, we should expect the new PowerMacs to take advantage of this new technology. Readers are cautioned, however, that the accuracy of recent PowerPC rumors remain in question as at least one has been shown to be incorrect (regarding SSOI technology).

Fakes

Perhaps the most vocal reports surrounding the weeks prior to the expo were those of fake product images and product descriptions that propogated over the Mac Web. With all eyes on Apple as well as the proliferation of Mac Rumor sites, individuals frequently attempt to catch their 15 minutes of fame prior to the event by fabricating rumors.

This time these came in the form of fake iTunes screenshots, the Apple iBox and even an entire fake Xserve G5 reseller website. Readers are reminded that anonymous rumor submissions to these random sites are rarely accurate, and that resellers are not privy to early product knowledge.

Summary

No single site came out on top this round. Rumors from each of the major rumor sites have had only partial accuracy. However, of most interest is that MacRumors' Page 2 has been a source of at least some accurate information (and its share of inaccurate information), despite the inability to confirm most of the information provided.

Readers are reminded that non-Expo related Apple Product announcements are quickly becoming the norm so we may see more product updates in the coming weeks.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...