Apple Shipped an Estimated 4.2 Million Apple Watches in 3Q2018, With Series 3 Making Up the Bulk of Sales

Apple shipped an estimated 4.2 million Apple Watches during the third quarter of 2018, according to new wearable device shipment data shared today by IDC.

Apple Watch shipments were up 54 percent year over year, with Apple having shipped an estimated 2.7 million devices in the third quarter of 2017. Apple's jump in shipments wasn't enough to make it the top wearable vendor, however, with that title going to Xiaomi.

idcwearablestotal
Xiaomi shipped an estimated 6.9 million wearable devices during the quarter, giving the company 21.5 percent market share, while Apple came in at 13.1 percent market share. Fitbit trailed Apple in the number 3 slot with an estimated 3.5 million wearable devices shipped.

Wearable devices as measured by IDC include basic wearable devices such as simple fitness trackers along with smart watches like the Apple Watch. Overall, the wearables market reached 32 million units in 3Q18, up 21.7 percent from 3Q17. Growth was up in Asia/Pacific, but declined 0.4 percent in the U.S.

idcwearablesmarketshare
When it comes to Apple Watch shipments, IDC's numbers are estimates because Apple does not provide details on the number of Apple Watch models that it sells. Apple Watch revenue is included in Apple's "Other" category that also encompasses products like AirPods, Apple TV, HomePod, and more.

According to IDC, the Series 4 Apple Watch, which Apple released in September near the end of the quarter, accounted for less than 20 percent of all Apple Watch shipments, with customers instead going for the more affordable Apple Watch Series 3.

Apple managed to launch its Series 4 Watch, its first watch approved for medical use, towards the end of the quarter. The new design and sizes along with the latest version of Watch OS were welcome changes though the latest series only accounted for less than 20% of all Apple Watch shipments. The reduced price on the still affable [sic] Series 3 accounted for the majority of Apple's shipments during the quarter.

While Apple does not share information on Apple Watch sales, during the most recent earnings call for the fourth fiscal quarter of 2018 (which corresponds to the third calendar quarter), Apple CEO Tim Cook said that the company's wearables category set a September quarter revenue record with growth over 50 percent.

Tag: IDC

Top Rated Comments

SCMedic Avatar
70 months ago
Do you think it's possible that the S3 outsold the S4 because the S4 was only available for 2 weeks of Q3?Hmmmmm...

Stupid comparison.

('https://www.macrumors.com/2018/12/03/apple-watch-shipments-idc-3q2018/')


Apple shipped an estimated 4.2 million Apple Watches during the third quarter of 2018, according to new wearable device shipment data shared today by IDC ('https://www.idc.com/getdoc.jsp?containerId=prUS44500418').

Apple Watch shipments were up 54 percent year over year, with Apple having shipped an estimated 2.7 million devices in the third quarter of 2017. Apple's jump in shipments wasn't enough to make it the top wearable vendor, however, with that title going to Xiaomi.



Xiaomi shipped an estimated 6.9 million wearable devices during the quarter, giving the company 21.5 percent market share, while Apple came in at 13.1 percent market share. Fitbit trailed Apple in the number 3 slot with an estimated 3.5 million wearable devices shipped.

Wearable devices as measured by IDC include basic wearable devices such as simple fitness trackers along with smart watches like the Apple Watch. Overall, the wearables market reached 32 million units in 3Q18, up 21.7 percent from 3Q17. Growth was up in Asia/Pacific, but declined 0.4 percent in the U.S.



When it comes to Apple Watch shipments, IDC's numbers are estimates because Apple does not provide details on the number of Apple Watch models that it sells. Apple Watch revenue is included in Apple's "Other" category that also encompasses other products like AirPods, Apple TV, HomePod, and more.

According to IDC, the Series 4 Apple Watch, which Apple released in October, accounted for less than 20 percent of all Apple Watch shipments, with customers instead going for the more affordable Apple Watch Series 3.While Apple does not share information on Apple Watch sales, during the most recent earnings call for the fourth fiscal quarter of 2018 (which corresponds to the third calendar quarter) Apple CEO Tim Cook said that the company's wearables category set a September quarter revenue record ('https://www.macrumors.com/2018/11/01/apple-wearable-category-growth-4q2018/') with growth over 50 percent.

Article Link: Apple Shipped an Estimated 4.2 Million Apple Watches in 3Q2018, With Series 3 Making Up the Bulk of Sales ('https://www.macrumors.com/2018/12/03/apple-watch-shipments-idc-3q2018/')
Score: 23 Votes (Like | Disagree)
brofkand Avatar
70 months ago
Remember, these numbers are made up.

Has anyone ever seen someone wearing a Xiaomi watch?
I'd imagine if you asked people in China you'd get a lot of "yes" responses to your question.
Score: 16 Votes (Like | Disagree)
gfurry Avatar
70 months ago
I'd imagine if you asked people in China you'd get a lot of "yes" responses to your question.
This is for wearables and includes the $25 Xiaomi Mi Band. Hardly a fair comparison.
Score: 12 Votes (Like | Disagree)
Baymowe335 Avatar
70 months ago
Remember, these numbers are made up.

Has anyone ever seen someone wearing a Xiaomi watch?
Score: 10 Votes (Like | Disagree)
69Mustang Avatar
70 months ago
I don't know anyone with an Apple watch, although I did talk to someone once who was wearing one.
On the other hand, I know a lot of people who have Apple watches and see them out and about often. I don’t know anyone with an Android based watch, but I did see someone wearing on in a store a few weeks ago.
Two great examples of the ineffectiveness of anecdotes being evidence of anything relevant. We see what we want to see when we want to see it.
Score: 6 Votes (Like | Disagree)
tromboneaholic Avatar
70 months ago

According to IDC, the Series 4 Apple Watch, which Apple released in October, accounted for less than 20 percent of all Apple Watch shipments, with customers instead going for the more affordable Apple Watch Series 3.
Series 4 was only available for a couple of weeks during the quarter, yet it accounted for 20% of all Apple Watch Shipments if we believe IDC.
Score: 5 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...