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Apple Shares New Ads Highlighting 3D Touch and Live Photos on iPhone 6s

Apple today shared two new videos promoting the iPhone 6s and its unique features, 3D Touch and Live Photos. In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."

The iPhone 6s shoots photos that come alive when you touch them. And when they do, you get much more than just a picture.
The second video is similar, showing off the 3D Touch feature on the iPhone 6s with a voiceover that explains how it works. Quick Actions are shown off, as are some in-app uses for "Peek" and "Pop." Apple's 3D Touch video also has a humorous note, featuring Aubrey Plaza getting so wrapped up in Peeking at her flight information that she misses the flight.

With 3D Touch on iPhone 6s you can do a ton of stuff in a lot less time.
Apple has released several iPhone 6s ads since the phone debuted in September, focusing on the tagline "The only thing that's changed is everything." Previous ads have starred celebrities like Jamie Foxx and Bill Hader and have highlighted Live Photos, 3D Touch, always-on Hey Siri, the A9 processor, and more.

Related Roundup: iPhone 6s
Buyer's Guide: iPhone (Buy Now)


Top Rated Comments

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10 months ago
Time travel is dangerous… Your phone bricks when you go back to 1970.
Rating: 25 Votes
10 months ago
I have an iPhone 6s+ and it is very nice. But I have NO applications or usage for the 3D touch. It is useless.

I have NO use for the "live photo" feature either. Tried it and it was too hard to get a good picture and took up lots of space. That feature has been turned off on my phone since the first day. I take a lot of pictures with my iPhone.

My iPhone 6s+ is a big improvement over my iPhone 4 that it replaced, but the newest features are worthless.
Rating: 6 Votes
10 months ago
Curious to see how Samsung will advertise their versions.
Rating: 5 Votes
10 months ago

In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."


moving pictures!
can't innovate, my ass.
Rating: 5 Votes
10 months ago
I was filled with new hope with the recent Apple TV ad.

These, alas, are more of the bland, snarky-sounding Samsung-like nausea-inducing ads that we had to suffer for so long, albeit not as bad as the worst ones.

Perhaps it's fitting, though; both Live Photos and 3D Touch are gimmicks that don't deserve good ads.
Rating: 4 Votes
10 months ago
I enjoyed these two ads.
Rating: 4 Votes
10 months ago
Smartphones are at the point where any changes are incremental. Apple Pay could be pretty big assuming it achieves wide adoption, but things like 3D Touch are not game changers. We see this in the apps being developed as well -- how many different apps do we need to improve on the built-in camera or manipulate images? How many yet-another-bejeweled-ripoff games?

This isn't a bad thing for consumers because it should lead to less frequent hardware purchases and longer usable life for phones just as we have seen for PCs. But Apple sure has to fight it by trying to create the perception that features like 3D Touch will somehow make you more productive.
Rating: 2 Votes
10 months ago

Is there a trick with 3D Touch on the keyboard? If I press halfway to move a cursor, but it ends up in the wrong place, I find I can't get it to kick in again straight away - I'll take my finger off, press firmly again - and nothing. It'll just end up typing a letter. It's like I have to pause for a few seconds before it'll be ready to do it again. That gets frustrating.


3D Touch on the keyboard needs some refinement for sure. You have to go very slow and let up on the pressure slowly to get the cursor to end up in the right place - most of the time. Also, if you let go, you must let the cursor flash at least once before invoking 3D Touch again, which is a bit of an inconvenience, especially when the cursor often ends up in the wrong spot.
Rating: 2 Votes
10 months ago
Is it me or are these commercials just bad?
Rating: 2 Votes
10 months ago
3D Touch obviously is big part of iOS future, laughable that Apple is releasing iPads now that don't and won't have it
Rating: 2 Votes

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