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Apple Shares New 'Ridiculously Powerful' and 'Hey Siri' iPhone 6s Ads

Apple tonight shared two new iPhone 6s ads on its YouTube channel, highlighting the Hey Siri feature and the speed of the device at tasks like opening messages, browsing Safari, using Messages, playing games, and using the camera.

The first video, "Ridiculously Powerful," focuses on the speed of the iPhone's A9 processor and shows it being used for Apple Pay, games, taking photos and video, and more. "Not much has changed, except it's ridiculously powerful, which makes everything faster," says the opening narration.


The second video, "Hey Siri," focuses on the always-on Hey Siri feature of the iPhone 6s. With older iPhones, Hey Siri could only be activated when the iPhone was plugged in, but with the iPhone 6s and the iPhone 6s Plus, hands-free Siri voice activation is available at all times.


These two latest videos are part of Apple's iPhone 6s "The only thing that's changed is everything" campaign, a tagline and concept Apple CEO Tim Cook first introduced when the iPhone 6s and 6s Plus debuted in September to highlight their revamped internals. Apple has released several advertisements using the wording, focusing on the iPhone's camera, Siri, and 3D Touch.


Top Rated Comments

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13 months ago
Hey Siri, define "false advertising."
Rating: 16 Votes
13 months ago
OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)

/pointlessrant
Rating: 14 Votes
13 months ago
Ridiculously powerful, still stutters when pulling down spotlight.
Rating: 13 Votes
13 months ago
I want an ad that just has a greasy guy looking at an iPhone on a table rubbing his hands and saying "yesssss, it's very nicccccce" and then he licks his lips and it just shows the 
Rating: 13 Votes
13 months ago
Can't wait for the couch criticism.
Rating: 9 Votes
13 months ago
Aww, it's so nice of Apple to "share" these million dollar ads. :rolleyes:
Rating: 6 Votes
13 months ago
"Hey Siri, goodnight."
— "Looking into your lights... Sorry John, I don't see anything connected."
Rating: 6 Votes
13 months ago

OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)

/pointlessrant

Not persnickety if you ask me. Exactly what I've been thinking all this time too; cringe every time I read it, makes no sense to use the word "shares."


You two are reading waaay too much into it. Sharing is just an operative word in social media. There's even a share button on this post.

Apple 'unveils' is for product, 'releases' for software updates.
Rating: 6 Votes
13 months ago
I think the first ad was too long and enough with the celebrities already.
Rating: 4 Votes
13 months ago
I think they are both great ads.
Rating: 4 Votes

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