Apple Shares New 'Ridiculously Powerful' and 'Hey Siri' iPhone 6s Ads

Apple tonight shared two new iPhone 6s ads on its YouTube channel, highlighting the Hey Siri feature and the speed of the device at tasks like opening messages, browsing Safari, using Messages, playing games, and using the camera.

The first video, "Ridiculously Powerful," focuses on the speed of the iPhone's A9 processor and shows it being used for Apple Pay, games, taking photos and video, and more. "Not much has changed, except it's ridiculously powerful, which makes everything faster," says the opening narration.


The second video, "Hey Siri," focuses on the always-on Hey Siri feature of the iPhone 6s. With older iPhones, Hey Siri could only be activated when the iPhone was plugged in, but with the iPhone 6s and the iPhone 6s Plus, hands-free Siri voice activation is available at all times.


These two latest videos are part of Apple's iPhone 6s "The only thing that's changed is everything" campaign, a tagline and concept Apple CEO Tim Cook first introduced when the iPhone 6s and 6s Plus debuted in September to highlight their revamped internals. Apple has released several advertisements using the wording, focusing on the iPhone's camera, Siri, and 3D Touch.

Top Rated Comments

sputnikv Avatar
108 months ago
Hey Siri, define "false advertising."
Score: 16 Votes (Like | Disagree)
Leonard1818 Avatar
108 months ago
OK, fine, I'll say it. Maybe I'm being persnickety, but I don't like how all of these headlines say "Apple shares..." like they're so graciously and generously blessing us with their advertising. They could keep it to themselves, but no, we are so lucky they are SHARING it with us.... How about "Apple unveils..." or "Apple releases..." I never say to my friend: "Did you see that new commercial that McDonalds shared during the Super Bowl?". I say "Did you see that new McDonalds commercial?".

I can see how, in a sense, "sharing" is used in context with being online; "sharing photos", "sharing articles", "sharing <online content>" -- but I thought I've seen these same advertisements that are always "shared" with us on MacRumors on TV as well. Correct me if I'm wrong and these are always online-only. If not, and they make it to TV, it would seem "sharing" that would apply to an online context does not seem to work here, it just makes it sound like we're feeling so fortunate to get to see these. (and some aren't very good, but some are OK)

/pointlessrant
Score: 14 Votes (Like | Disagree)
Goatllama Avatar
108 months ago
I want an ad that just has a greasy guy looking at an iPhone on a table rubbing his hands and saying "yesssss, it's very nicccccce" and then he licks his lips and it just shows the 
Score: 13 Votes (Like | Disagree)
Traverse Avatar
108 months ago
Ridiculously powerful, still stutters when pulling down spotlight.
Score: 13 Votes (Like | Disagree)
bpeeps Avatar
108 months ago
Can't wait for the couch criticism.
Score: 9 Votes (Like | Disagree)
mcdj Avatar
108 months ago
Aww, it's so nice of Apple to "share" these million dollar ads. :rolleyes:
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...