Apple will introduce new versions of iOS and OS X at its annual developer's conference.
Apple Shares New Apple TV Ads Highlighting Apps and Games
Each ad is just sixteen seconds in length and depicts one of five Apple TV apps and games, including Crossy Road, Netflix, HBO NOW, Disney Infinity 3.0, and Asphalt 8. The videos show a brief glance at each app before cutting to an overall view of the new interface of the Apple TV.
The fourth-generation Apple TV features both an entirely new operating system and a full App Store for the first time, letting users access apps and games on the device. These new Apple TV ads, which will help with app discovery, will likely start showing up on TV over the course of the next few days.
Update 11/18: Apple has added one more Apple TV video to YouTube, this time highlighting the ABC app.